Best Email Drip Campaign Software 2023
The development of technology has taken marketing to the next level, and email drip campaigns are a great way to stay in touch with current customers while also forging relationships with all of your leads.
Email marketing offers the highest ROI of any other type of marketing, and should be used in conjunction with all of your promotions, no matter what type of products or services you are selling.
To make sure your email campaigns are as effective as possible, it is important to use the best available software.
In this article, we will explore the best email drip campaign software on the market right now and provide you with an in-depth look at what each one has to offer, and how it can benefit you.
Before we list the best email drip campaign software, we want to first answer the question of: What is Email Drip Campaign Software?
So you will have a better understanding of how it works, and what it does.
What Is Email Drip Campaign Software?
Email drip campaign software is a tool that helps marketers automate email marketing campaigns.
You can set up the software to send a series of pre-written emails to targeted recipients at specific intervals over a defined period, such as days or weeks.
These campaigns are typically used to build brand awareness, nurture leads into sales, and engage with current customers.
By automating the email communication process, businesses and marketers can save time, and ensure that their messages are consistently being delivered to their subscribers.
The software provides features such as email templates, subscriber segmentation, automation workflows, analytics, and reporting.
Our #1 Recommended Email Drip Campaign Software
These features enable you to create and send targeted, relevant, and timely messages to your subscribers.
Email drip campaign software is often used in combination with a customer relationship management (CRM) tool or a marketing automation platform to improve lead generation and conversion rates.
We use the best email drip campaign software in our own marketing every single day. This ensures our leads get automated messages from us no matter what is going on in our everyday lives.
Using email drip software is how you make money while you are sleeping, sick, at the beach or skiing in the mountains…
These are many great reasons why you should consider using email drip campaign software in your marketing campaigns.
How To Start An Email Marketing Business: 10 Steps (With Videos)
How To Use Email Drip Campaign Software
Email drip campaign software offers many benefits, including the ability to send a series of emails.
Let’s say you have an opt-in form on your website or blog, and a visitor fills in their details.
You could use email drip campaign software to send a bunch of welcome emails over the course of, say a week or month.
Another scenario would be for an online course.
Once a user has signed up, this could trigger a set of emails to schedule, that perhaps talks through the steps of that course, like how to get started, or a link to a tool that the user may need.
These are two great examples of how you could use email drip campaign software to automate your email marketing.
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Best Email Drip Campaign Software
Like any software – there are pros and cons.
Marketers strive to create well executed and fully personalized emails, so choosing the best email drip campaign software is a key part of the best email marketing practices one should follow.
Before we begin our reviews, an email drip campaign is also known by many other terms, such as;
- Lifecycle emails
- Autoresponders
- Automated email campaigns
- Marketing automation
- Email newsletters
They all offer the same idea by offering some sort of automation when sending, or scheduling, a batch of emails.
We’ve handpicked some of the top email drip campaign software solutions for you to make up your own mind, but before we share this with you, we wanted to remind you know about our completely FREE marketing course and community that you can join below.
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AWeber
AWeber is a leading email drip campaign software platform designed to help small businesses and entrepreneurs save time and automate their follow up process.
They have all the tools you need to build professionals emails and schedule your campaigns.
One great feature that we enjoy using is the ability to plug the software into Canva – which is an awesome graphic design tool right out of the box.
In fact, you don’t even need to leave your AWeber dashboard!
Should You Use AWeber?
It is so easy to use that you can create professional looking emails in minutes.
Using ‘Set and forget’ campaigns, you will save time to concentrate on what matters most in your business – building relationships with your customers.
But AWeber is more than just email.
It is a powerful marketing tool that you can use to create:
- Email Landing Pages
- Web Push Notifications
- Forms
- Funnels
- Email Campaigns
What other email features does AWeber have?
We know that there is more than just sending emails to make money.
Organizing your email list is vital to running successful campaigns.
On top of just scheduling your emails, AWeber email drip campaign software can also segment your lists so you can send targeted emails.
You can also filter out your contacts by using a simple ‘tagging’ system to make sure emails go out to the right audience.
Is AWeber Easy to Use?
Yes, AWeber is extremely easy to use right out of the box.
You can create custom emails using a simple drag and drop system via their email designer.
Want your email to stand out from the crowd?
AWeber provide access to thousands of free stock images to make your emails pop.
What Tools Do AWeber Use?
We watch our email data like a hawk, and thanks to AWeber, this is easy!
They offer invaluable email data insights using a comprehensive suite of reports and analytics.
On top of this, to further automate your campaigns, they use Auto-Newsletters which converts your blog posts into a newsletter.
We really like this feature!
Time is money, so they say, so if you are eager to get stuck in straight away, AWeber stocks a wide range of pre-built templates that have been tested ready for you to send.
How much is AWeber?
AWeber offers a highly competitive pricing structure in the beginning, and as you grow your email list it becomes one of the more pricier email drip campaign software companies around for the more limited features they offer.
The AWeber FREE plan is a great way to get a feel for how their marketing suite performs, so we would recommend this as a great starting point.
When you reach 500 subscribers, you can then scale up your campaigns, and this starts from just $16 per month.
AWeber is a good email drip campaign software because it offers a low cost to entry for our community.
You can join up instantly below.
You can sign-up to AWeber below, and if you would like some help to get started, please get in touch. Also keep in mind Aweber is not affiliate marketing friendly..
HubSpot
HubSpot is a full CRM platform (Customer Relationship Management) known for its powerful software and ease of use.
What we want to talk about though is HubSpot’s marketing automation software, and how it compares to other leading email drip campaign software.
Designed to scale your growth, HubSpot uses ‘workflows’ which is a tool that offers automation beyond just email.
Why should you use HubSpot?
To move prospects further down your funnel, and generate more leads, HubSpot makes sure you can design beautiful engaging emails – without typing a single line of code.
There are dozens of ‘trigger conditions’ you can setup to send the right emails to the right audience.
You can set goals alongside your email drip campaigns – so you always have a target in mind to help you stay focused.
Because each workflow you build forms part of HubSpot’s full marketing platform, users are rewarded with a suite of tools to help you grow and organize your lists.
Is HubSpot easy to use?
It’s one of the easiest tools to get to grips with, although they have many features, which might take a bit to learn to use them all.
The visual editor is clear, with plenty of tool tips and tutorials to help you along the way.
From simple one-time emails to complex multi-stage campaigns, HubSpot makes it look so simple!
We like working with the email segmentation to help us manage our workflows the right way.
There is no complexity here, Hubspot is one of the absolute best!
What automation does HubSpot offer?
Like most email drip campaign software, there is more than just automating emails.
HubSpot uses workflows to setup hooks, score leads, triggers and notifications if one of your contacts takes action (we love this feature!)
It really is a great all-in-one tool that can be used for:
- Creating Landing Pages (for all devices)
- Lead Management (Create targeted campaigns)
- Analytics (Customer journey insights)
- Blogging (Creation and publishing)
- Marketing Automation (Close more deals!)
- Full CRM And CMS
- Lead Email Segmentation Campaigns
- Omni-channel Marketing Automation
- And Much More…
Overall, HubSpot offers a unique set of email drip campaign tools so you can start building, managing and targeting your list straight away.
How much is it to join HubSpot?
There are three levels to HubSpot’s main pricing structure, these are:
- It is free to get started – 2,000 email sends per calendar month
- Starter – $50 per month
- Professional – $800 per month – For very large businesses
- Enterprise – $3,200 per month – For very large businesses
There is a quite a big difference between the four options, but these are based on how big your list grows, and how much you use their other marketing tools and features.
If you have less than 1000 subscribers or are just getting started with email marketing, you should choose the free option, you pay an additional 18$ monthly for every 1000 more subscribers you have.
And if you are well established and have a very large business you would select one of the last two options depending upon the services you intend to use.
We think the entry level cost is reasonable for most marketers and businesses.
The key with Hubspot is they have other inexpensive starter plans, and the more tools and resources you or your businesses uses as it grows, the higher your cost will be.
The good thing is, unlike with other email software, Hubspot only charges you for contacts you actually are marketing to.
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Active Campaign
ActiveCampaign is the number one customer experience automation platform, but how true is this?
Let’s take a look.
Geared towards B2B, B2C and eCommerce clients, there are four main elements to using Active Campaign as your email drip campaign software solution.
These are:
- Reach – You can use precise targeting to find the right prospects and build your email list.
- Nurture – Offer tailored guidance to build relationships with your audience
- Convert – Send well-timed emails so your list can take action
- Grow – Conversation, chat, loyalty, split testing – all the tools you need to make sure your list grows quickly and efficiently
Why Use Active Campaign?
With many email drip campaign software solutions around, finding a company that stands out can be a minefield.
ActiveCampaign are clear with the services they offer, which is a complete email marketing automation package, no matter what industry you work in.
They offer one-on-one training, free migration to their services and full support as you build a highly converting email list.
What tools can be used to build my list?
Your email marketing list should offer complete personalization, because that is one of the reasons your subscribers love you for!
Additional features of Active Campaign includes:
- Send newsletters & messages
- Build dynamic content
- Contact Management
- Segmentation
- Sales Automation
- Engagement Tracking
- SMS
- Advanced Reporting
- Integrated Forms
- Omni-channel Marketing
- Landing page builder
- ActiveCampaign is a full CRM
- 870+ integrations
- Email Marketing Courses
Overall, Active Campaign is a great all-in-one marketing tool that successfully guides you every step of the way in your email drip campaign and so much more..
How much is Active Campaign?
Active Campaign currently offers four pricing models, beyond getting started for free.
These are:
- Lite – $29 per month
- Plus – $49 per month
- Professional – $149 per month
- Enterprise – Cost will be determined by contacting their sales team, and discussing your needs.
These are all very reasonable, and you can upgrade as your business scales up.
There are 34 tools that you can use, whether you are a beginner or already have a huge list and more needs.
Get Started With ActiveCampaign Now For Free
SendX
SendX is simple email drip campaign software that can streamline your business 24/7.
Upon signing up, you will be able to send unlimited emails to your contacts, auto-tag subscribes to make sure you are sending them targeted emails, rather than the ‘one email fits all’ model.
Why Use SendX?
As well as been easy to use through WYSIWYG drag and drop editor, SendX features a suite of powerful email marketing tools such as:
- Email automation
- Pop up forms
- Newsletter design tool
- Embedded sign-up forms
- Dedicated IP
- API’s for push events
- Landing pages
- A/B email split testing
- Email contact migration
- Google analytics implementation
- CRM integrations
One of the great features that really benefits us are heatmaps, which means we can tap into what’s working – and what’s not!
Learn what links your subscribers are clicking, and focus split testing on email marketing content that matters.
What other services do SendX offer?
Once you sign up to SendX, this really opens up a full marketing toolbox to aid in your quest to grow your list and build relationships.
As well as unlimited email sends, you have access to:
- 500,000 stock photos
- Free migration service
- Responsive email templates
- 24/7 Support
How much is it to join SendX?
With the option to pay monthly or annually, SendX offer a sliding scale of fees, depending on the number of subscribers you have.
Starting from just $7.49 a month for up to 1,000 subscribers, which is one of the best starter packages we’ve seen, the top package once you hit 10,001 subscribers is $44.99 per month.
They offer a free trial so you can road test their systems, and each price plan includes all the features we’ve mentioned.
Join SendX below to ramp up your email drip campaigns!
GetResponse
Although we have talked a lot about GetResponse on our blog, they are worth talking about again, because they are an industry email drip campaign leader, and they are our #1 recommended email software!
They are one of the most trusted email marketing brands due to a reliable suite of tools that includes:
- Email marketing services
- Website builder
- Best Autoresponders
- Marketing automation
- Conversion funnels
- Webinar builder
- Dedicated support
- 100,000 + Marketers And Businesses use GetResponse
You can use GetResponse to fulfill all your marketing requirements from a single platform.
They will help you to get your business online, grow your audience, engage with customers, and boost your sales no matter what industry or niche you are in.
Why Use GetResponse?
Considering all the features available to you, its by the best value email drip campaign software around!
The free plan includes unlimited newsletters, 1 landing page, website builder, custom domain and sign up form, which is everything you will need to get your email marketing business up and running.
But what features do GetResponse offer?
We’re glad you asked, because we have used GetResponse for years, and they are one of the most powerful and reliable email services on the web.
There suite of tools includes:
- Email marketing
- Email creator
- Autoresponders
- Email analytics
- Transactional emails
- Email list management
- AI powered website builder
- Forms & pop ups
- Pre-designed templates
- Drag and drop features
- Domain management
- Automation flows
- Webinars
- Advertising solutions
- Landing pages
- Conversion & lead magnet funnels
- Live chat
- Push notifications
- SMS marketing
The list goes on and on!
What does GetResponse cost to join?
Other than their free plan, as we’ve already mentioned, pricing for GetResponse is calculated into four levels to suit individuals, medium and large businesses and is dependent on the features and modules you would like to utilize.
- Free plan – up to 500 contacts
- Basic – from $15 per month
- Plus – from $49
- Professional – from $99
Unlike some email marketing companies, GetResponse allows you to pay for packages based on the number and subscribers you have AND what features or modules you would like to include.
GetResponse is well worth checking out, and as always, we can help you out with any support required as we use Get Response everyday in our own marketing.
Free Email Drip Campaign Software Solutions
If you are new to email marketing or would just to experiment with different email drip campaign software, there are a few other solutions you could consider.
SendGrid offers the ability to send up to 100 emails daily, which is a great way to test things out on a small list.
Features include:
- A library of responsive email templates
- Email design using drag and drop tools
- Automate recurring emails
- Create time-based drip emails
- Measure results
- Receive deliverability support
Companies such as Spotify and Airbnb use SendGrid, so there is plenty of confidence that this software will be successful for you.
You can upgrade your SendGrid account from just $15 if you enjoy using their software.
MailChimp is another big email marketing company known for its powerful suite of technology.
They use one of the most advanced platforms so users can design, send, and automate a complete email campaign.
The more emails you send out, the more you will learn about the type of audience you are marketing too.
A big selling point to using MailChimp is you can send emails to up to 2,000 contacts completely FREE!
You’ll have access to tools such as:
- Marketing CRM
- Creative Assistant
- Website Builder
- Mailchimp Domain
- Forms & Landing Pages
- Reporting
If you still can’t decide what plan to subscribe too, MailChimp does offer a ‘pay-as-you-go’ model where you can purchase a set number of credits.
Built for choice, using MailChimp is the perfect tool for beginners to get stuck into email marketing basics.
As an affiliate marketer, we know time is precious. Just realize with MailChimp you can not send affiliate links in your emails, so you need to have your own website.
This is why personally we do not use them, as they have way to many restrictions for us.
Benchmark are a great email drip campaign software alternative that offer some innovative features to get your list growing fast.
There is nothing complicated here.
Just six core features to make your life a little easier.
These are:
- Email marketing
- Marketing automation
- Lead generation
- Landing pages
- Reporting
- Integrations
Basically, all the steps required to start, maintain, and build a successful email campaign.
From a design perspective, Benchmark have made their platform as user-friendly as possible, because list building should be fun and uncomplicated.
Premium tools include responsive forms, drag and drop builder, automated schedules, A/B testing and reports – and its FREE to sign-up!
Email Drip Campaign Software Tips
Now that you have an idea of how useful and time-saving using email drip software can have on your business, how about some tips?
- Set a clear goal
However big or small your list is, creating obtainable goals will help you to stay motivated. This can be setting click-through or open targets, or commissions. Set up a weekly, monthly and quarterly plan to keep your business on track and focused.
- Personalize
We are big on personalizing all our messages, not just in emails, but across our website and social media channels. It has helped us to form strong relationships between us and members of our community.
- Value
We’ve all had those emails that are boring, dull and offer no value to us whatsoever. Don’t be that person! Make sure you proofread, test and add something of value to every email you send.
- Good Content
Make sure your content stays on point. Use a mixture of text, images and other media so your messages are clear and concise. Bad content always equals low open rates and click through.
- Relationship Building
Every new lead can be critical to your business. From the very beginning you should make it your personal goal to build long lasting relationships with every single subscriber.
A happy client is a paying client.
Email Drip Campaign Templates
We wanted to mention email drip campaign templates.
These are usually pre-built, and are usually found in most email drip campaign software.
Consistently creating high converting email campaigns is what most marketers and businesses aspire to achieve.
This is where templates can help you build a base from which to start from.
All of the email drip campaign software we have mentioned features templates that have been tested, which gives you a great head start!
What are the different types of templates?
From a clean and simple ‘hello’ layout to immersive and engaging templates, there are hundreds to choose from.
We prefer to layout a plan prior to using a template so we can align it to our goals and audience.
Previously, these type of templates have worked for us the most:
- Case studies
- A free trial offer
- Welcome email sequences
- A coaching program
- Video tutorial style email
- Launch funnels
- Application forms
- Exclusive membership
There are tons more email drip campaign templates you could use as part of your email drip campaign, but just remember to be clear, proofread, test and make sure your subject lines are spot on!
Summary
That concludes our post on email drip campaign software. Be aware as some inexperienced marketer will say email marketing is dead, and the only reason they say this is because they failed to learn it.
Email marketing from every statistic online proves that it gives the highest ROI of any marketing strategy, social media no matter how popular it is, pales in comparison.
We know, because we make our living marketing online…
Whatever tool you decide to use, our free course teaches you how to start and grow your own email list, with the ultimate goal of building relationships with your subscribers.
We’ve managed to keep our lists clean, healthy and generate a considerable income for our efforts, and our mission is to help you achieve this too!
Want to be part of our community?
It’s free to sign up, and we can’t wait to work with you.
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Please leave us a comment below if you have any questions or need help in anyway, or just say hi.
Have a fantastic day!
Sincerely,
Your Friends And Partners
Richard And John Weberg
P.S. If you have no email marketing experience what so ever, we suggest also reading our email marketing guide for beginners.
