An email capture landing page also referred to as a lead capture page, is a page on your website that is specifically designed to collect email addresses from visitors.
You can then use these email addresses to send targeted email campaigns, build your email list, and grow your business.
Creating an email capture landing page is relatively simple and only requires a few key elements, which we will list below.
Example Of An Email Capture Landing Page
First, here is a snapshot from one of our email capture landing pages, as an example.
Key Elements Of An Email Capture Landing Page
Now, before you go through this list, keep in mind, that depending upon your niche or industry, it is your lead in offer that truly will determine the success of your email marketing campaigns.
- A great offer will turn more of your visitors into email subscribers.
- The first offer your prospects see, needs to be a really good one, as it can have an affect on your entire sales funnel.
A headline that clearly states what the visitor will get by providing their email address and entices them to do so. To do this, use active language and make it clear what the benefit will be.
“Get Your Side Hustle on!”
Here is a free headline generator tool, it works pretty good!
A subheadline that further explains the offer and gives visitors a glimpse of what they will learn or receive by opting in. This is your chance to elaborate on the headline and get more specific.
“What are you passionate about? Got an idea, but don’t know where to start?
Let us help you turn your passion into a money making Online business.”
Your Subheadline usually highlights or sums up your offer.
An Opt-In Form
An opt-in form that is connected to your email marketing service provider and allows you to collect email addresses. Your opt-in form should be placed prominently on the page and be easy to find.
If you visit this EmoneyPeeps page of ours, you will see our opt-in form is near the top of the page, we also place opt-in forms with in our article content itself, like this:
Join The EmoneyPeeps newsletter to learn more!
This strategy can really help you increase email signups.
An Image or Graphic
An image or graphic that helps explain the offer or makes the page more visually appealing.
Compelling images should clearly represent the offer and help visitors understand what they will get by providing their email addresses.
Canva is a really nice platform for making image and graphics for your lead capture pages, and you can start using it for free.
A Call-To-Action (CTA)
A CTA that tells the visitor what to do next, such as “Enter your email address to download our free guide.”
Call to action can be in the form of a button or a text link. Buttons tend to be more effective as they are more visually appealing and can help increase conversions.
Benefits of Creating an Email Capture Landing Page
There are several really great benefits of creating an email capture landing page, including:
Collecting email addresses
Allowing you to collect email addresses from visitors so you can send targeted email campaigns, grow your email list, and sales.
An email capture landing page allows you to build a relationship with your visitors by providing them with valuable content in exchange for their email addresses.
An email capture landing page can be used to generate leads for your business. By offering a freebie or discount in exchange for an email address, you can quickly grow your list of leads.
An email capture landing page can help increase conversions by providing visitors with a clear and concise offer that is easy to understand and follow through on.
Types of Email Capture Landing Pages
There are several different types of email capture landing pages that you can use to collect email addresses, including:
Freebie Landing Pages
A freebie landing page is a page where you offer a free downloadable item, such as an ebook, guide, or email course, in exchange for an email address. This is a great way to grow your email list and provide value to your visitors at the same time.
Discount Landing Pages
A discount landing page is a page where you offer a discount on your products or services in exchange for an email address. This is a great way to increase conversions and grow your email list at the same time.
Lead Magnet Landing Pages
A lead magnet landing page is a page where you offer a free downloadable item , such as an ebook, guide, free report, or email course, in exchange for contact information, such as an email address and phone number.
This is a another great way to grow your email list and generate leads for your business at the same time.
How to Create an Email Capture Landing Page
Now, that you know the benefits of creating an email capture landing page, let’s take a look at how you can create one very easily for your business.
Choose a landing page builder
There are several different landing page builders that you can use to create your email capture landing page.
Many email marketing software companies even have built in landing page creators that automatically integrate with their autoresponders.
Here are some of the best options available.
GetResponse has a really great email landing page builder, and you can try it out for free.
You can build unlimited landing pages to land you new subscribers and sales. Create your own design or you can choose from over 100 free landing page templates.
You will be able to analyze your landing page’s performance
They provide easy access to the essential data on your landing page performance.
- Track the number of visits, clicks, and conversions
- Build multiple versions of a page and run A/B split tests
- Integrate with Google Analytics, Google Tag Manager, Facebook Pixel, and more
- Easily integrate forms and API’S with your own site
- Use their drag-and-drop mobile-friendly landing pages, and publish pages under GetResponse free domains, or use your domain to keep brand consistency.
With Constant Contact you will be able to capture new leads and drive online sales all in one place. You can even create shoppable landing pages.
Create product listings, set up payment and shipping options, and manage orders through your Constant Contact account.
Get started with their free trial, and you will be able to create a landing page in just minutes with their intuitive page editor.
- Customize your landing page with your logo, headline, fill-in form details, and incentive description.
- Drive visitors to a specific call-to-action such as RSVPs, coupons, contests, giveaways, subscriptions, downloadable content, and more.
- Promote your landing page on social channels.
- Track unique page visitors, number of contacts generated, and conversion.
- Set up an automated email series to stay connected with new leads.
ClickFunnels gives you all the tools and strategies you need to build high converting lead capture pages, all in one convenient spot!
Not only can you build highly effective email capture landing pages, you can also build out complete sales funnels.
You can create your own designs from scratch, or choose from their 1000’s of ready made templates. They have templates for every style of landing page you can possibly imagine.
Get started with their free trial, and you will have what you need, to market, sell and deliver your products or services online!
- Simple drag and drop webpage editor
- Quickly build landing pages, and sales funnels that convert
- Create smart email, text and messenger follow-up funnels
- Smart shopping cart with 1 click upsells
- Email and Facebook Marketing Automation
- Everything organized in one simple dashboard
Select a template
Once you’ve chosen a landing page builder, you’ll need to select a template for your page. Make sure to choose a template that is designed for email capture and includes all of the elements that we discussed earlier, such as an opt-in form, CTA, and images.
Customize your page
After you’ve selected a template, you’ll need to customize your page to match your brand. This includes adding your logo, images, and copy.
Make sure to also add an email capture form to your page so visitors can sign up for your offer.
Publish your page
Once you’re happy with how your page looks, it’s time to publish it.
Most landing page creators have an option to publish your new page under your own domain, or will provide you with a stand a lone URL, so you can start promoting your new page.
Now that you know how to create an email capture landing page, it’s time to put these tips into action and start growing your email list!
Email Landing Page Best Practices
In order to create a successful email capture landing page, there are a few best practices that you should follow.
We have briefly described what an email capture landing page is, and the types available, but now it’s time to go a little deeper!
Read Also: Email Marketing Outsourcing
Some best practices include:
Including a CTA
Make sure to include a CTA (call-to-action) on your email capture landing page so visitors know what to do next. Your CTA should be clear and concise, and it should stand out from the rest of the page.
Here are some Call-to-action examples:
- Get Started Now. Get 50% off.
- Don’t Wait. Save Now.
- Yes! I want one.
- Claim your coupon
- Reveal my mystery coupon
- Start saving today
- Subscribe Today – Get free shipping
- Free gift with purchase
- Claim Your Free Course Now
- Claim Your Free Tour
- Claim Your Bonus Now
- Download Now
- Instant Savings Starts Here
- Yes, I want money now!
- Get it now before it’s too late!
- Get Started Now
- Start Your Free Trial Today!
Include Images or graphics
Images can help make your email capture landing page more visually appealing and can help increase conversions. Choose images that are relevant to your offer and make sure they are high quality.
Have you ever heard the saying? “An image is worth a thousand words”
Here are some example email capture landing page images:
As you can see by this image we used on one of our email capture pages, the image is used to reiterate the Headline, and brand me and my son John at the same time.
Here is another great example of a timer graphic used to show a limited offer on a lead capture page, these are very effective.
In this example, you can see how the image really does a great job of making the offer on this email capture landing page really stand out, it is super clean and easy to read.
Keeping your form short
Keep your email capture form short and sweet. Only ask for the information that you need, such as an email address and name.
If you ask for too much information, you run the risk of scaring away potential subscribers and customers.
On first visit, many people are being exposed to your offer for the first time, and are not going to want to give you tons of personal information, you can ask for that later through your funnel, and email follow ups.
Here is an example email capture form:
As you can see, we only ask for name and email upfront.
Now, depending on your methods of follow up, like if you call your prospects right away, you could ask for phone number as well on the form.
But we still recommend not doing this, instead, get them to give it to you later in your funnel or email follow ups, after some trust has been built up.
You can have people book a call with you later using a service like Calendy.
Here is one more example of an email capture form we use, this one is interactive, go ahead and try it out.
Make sure to include an opt-in offer on your email capture landing page so visitors have a reason to sign up for your email list. Your opt-in offer could be a free ebook, checklist, discount, free report, or video series.
Your opt-in offer should be something that your target audience would find valuable and it should be relevant to your business.
It’s also important to make sure that your opt-in offer is high quality and something that you would be proud to give away.
Here are some examples of opt-in offers:
- Free Ebook: 10 Tips For Growing Your Email List
- Free Checklist: How To Create A High Converting Email Capture Landing Page
- Free Video Series: How To Make Email Marketing Profitable – Learn All The Shortcuts!
- Discount: For A Limited Time, Get 35% Off Your First Order!
- Free Report: Want Your Website To Rank First In Google? Grab Your Free Audit Report And We Will Show You How!
Creating an email capture landing page is a great way to grow your email list.
By following the tips and best practices we’ve outlined in this article, you’ll be well on your way to creating a successful email capture landing page that converts visitors into sales.
Keeping Your Email Personalized
When emailing your list, it’s important to keep your messages personal. Your subscribers should feel like they are receiving a message from a friend, not a faceless corporation.
Here are some tips for keeping your email messages personal:
- Use a friendly and casual tone
- Address your subscribers by name
- Share stories and experiences
- Ask questions and encourage interaction
By following these tips, you’ll be able to build better relationships with your subscribers and keep them engaged with your content.
Read Also: How To Increase Email Conversion Rates
So, we know that personalization is important when creating your email capture landing page – but what about engagement?
Engagement is key when it comes to email marketing. If your subscribers aren’t engaged with your content, they are likely to unsubscribe from your list.
Here are some tips for keeping your subscribers engaged:
- Send interesting and valuable content
- Segment your list so you can send targeted content
- Create email series or automated email courses
- Conduct surveys and ask for feedback
- Encourage interaction by asking questions
By following these tips, you’ll be able to keep your subscribers engaged with your content and reduce the risk of them unsubscribing from your list.
Read Also: 25 Email Marketing Best Practices
Simple Email Capture Landing Pages
Clean and simple is the name of the game! Your email capture landing page should be free of distractions and focused on one thing: getting email subscribers.
Here are some tips for keeping your email capture landing page simple:
- Use a clean and simple design
- Include a headline and subheadline
- Use short but concise copy
- Focus on one call-to-action
- Include an opt-in offer
- Make sure your form is short and sweet
By following these tips, you’ll be able to create a simple and effective email capture landing page that converts.
Landing Page Pop Ups
Pop-ups can be a great way to grow your email list – but they can also be a major source of irritation for website visitors.
If you decide to use pop-ups on your email capture landing page, it’s important to use them sparingly and make sure that they are relevant to the content on your page.
Here are some tips for using pop-ups on your email capture landing page:
- Use pop ups sparingly
- Make sure the pop up is relevant to the page content
- Include an opt-in offer
- Don’t use too many fields in the form
- Make sure the form is short and sweet
By following these tips, you can use pop-ups on your email capture landing page without annoying your website visitors.
12 Email Capture Landing Page Examples
Listed below are some email landing pages examples taken from a variety of websites.
There will be a link under each image so you can click on it to see how their full email capture landing page is structured.
This will hopefully give you some great ideas for your own capture pages.
Image Source: Clearscore
Image Source: Joshs CookHouse
Image Source: Backlinko
Image source: GetResponse
This site uses a button that when you click on it, the opt-in form box pops into view.
Image Source: Gojctraining
This is an example of a webinar funnel designed to collect leads, also uses an opt-in form box that pops into view when a button is clicked.
Image source: List Leverage
This site uses a sidebar with an opt-in form, as well as a slide in type opt-in form after about 10 seconds on the site.
Image Source: The Penny Hoarder
Image source: FundRise
This site uses a button that when you click on it, the opt-in form box pops into view.
Image Source: Rakuten
Here is an example of a weight loss affiliate offer lead capture page, with video.
Image Source: Now LifeStyle – LipoX
Here is an example of a sign up form tied into a lead capture form.
Image Source: TrueBill
Here is an example of an opt-in form put in a blog post sidebar.
Image Source: Cesars Way
Sometimes we will use what is called a ‘bridge page’ depending upon where we are advertising. This bridge page is designed to give more information before presenting a visitor with the page that actually has our opt-in form on it.
Sometimes a bridge page can increase the quality of leads coming in, as it may eliminate some of the ‘tire kickers’.
Email capture landing pages are a great way to grow your email list. By following the tips and best practices we’ve outlined in this article, you’ll be well on your way to creating a successful email capture landing page that converts.
Do you have any tips or best practices for creating email capture landing pages? Share them with us in the comments below!
Also Read: Our Ultimate Email Marketing Guide
Your Friends And Partners
Richard and John Weberg
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