Every website marketer wants to know how to get more leads. Leads live up to their name by leading to more sales. If you break your sales process into parts, you can collect leads that fit your target audience in one step, then work to close them as a second step. The more leads you can collect, the more attempts you’ll have to close deals.
This blog will show you how to get more marketing leads for your online business.
What Are Lead Generators?
You don’t get customers out of thin air. You have to put out content and promotions that will drive traffic to your site. Once visitors are in your digital store, your job is not done. It’s up to you to get info that will help you provide them with the right products and services, turning them from visitors into leads. You can follow-up with leads directly via email or other targeted marketing strategies and convert those leads into customers. Breaking your sales process into these steps will show you how to optimize your customer journey.
Here are three great lead generating strategies that will pull visitors in and get the data you need to convert.
1. Make Great Content That Will Make You a Thought Leader on Social
Invest the time, energy, and resources into content that is truly valuable. The more value you can give away for free online, the more trust you will have from your leads. When you make offers on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest, you remove variables that could cause friction via other channels. Users already have their data available on social and platforms guarantee great acquisition rates.
According to the Demand Gen Reports, 96 percent of B2B customers desire content that includes more input from thought leaders and 47 percent sampled 3-5 pieces of content before they met with a sales rep. Give away free samples of your content that speaks directly to the pain points of your customers and then direct them to your website for the full product.
Consistent and free posts on social media about news and tips about your industry’s hot topics will demonstrate thought leadership and guide visitors towards high end products and services they want to buy.
2. Use Paid Social Ads
Social media platforms do a lot of the marketing work for you if you know what to do. You can run paid social ads on Facebook, Twitter, LinkedIn and Instagram. SmartBug reports that “Most internet users are on Facebook, so around 84 percent of marketers choose to use this platform to drive traffic and acquire leads.”
3. Segment Your Email Communications
According to Forrester Research, companies that nurture their leads see 50 percent more sales-ready leads than their non-nurturing counterparts at a 33 percent lower cost.
Use a customer relationship management service to analyze the data and test out new insights and ideas that might increase your reach and conversion rate. See where you are converting and where you are not. Is a certain age range or geographic location not converting like your others? You can increase leads by targeting new ads directly at these demographics, gaining accuracy over time. Or you can redirect the ad resources you’re spending on non-converters to target more leads in your sweet spots.
Are You Ready to Get More Online Marketing Leads? Contact EMoneyPeeps
If you’re still wondering how to get more leads, feel free to join our EMoneyPeeps community. With EmoneyPeeps, we can teach you how to get more marketing leads.
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Richard And John Weberg