When it comes to lead generation, there are two main types of leads: organic and paid.
Which should you use?
Well, that depends on your business and marketing goals.
Organic leads are those that you generate through your own efforts, such as website traffic, SEO, or social media outreach.
Paid leads, on the other hand, are generated through paid advertising campaigns, such as Google AdWords, Solo Ads or Facebook Ads.
Which one is better?
Organic leads can be cheaper and more effective in the long run, but paid leads can be more immediate and result in higher conversion rates.
Why Choose Organic Leads?
When it comes to lead generation, organic leads are the best way to go.
Here are some of our reasons:
- Organic leads are more likely to convert than other types of leads.
- They are less expensive to acquire than other types of leads.
- Are more likely to be quality leads.
- Organic leads are more likely to buy your product or service.
- Provide a better return on investment than other types of leads.
- Have a longer lifespan than other types of leads.
- Are easier to qualify than other types of leads.
- More likely to result in a sale than other types of leads.
- Organic leads are more likely to be interested in your product or service than other types of leads.
- Are more likely to close than other types of leads.
When it comes to lead generation, organic leads are golden! But just do not expect organic leads to come flooding in, as producing organic leads takes time, and well thought out strategies.
If you need any help learning about organic leads, our course offers everything you need to get started – plus its FREE!
Why Use Paid Leads?
Paid leads are leads that you can get in a variety of ways including:
- Purchasing leads directly from a lead generation company, like Heavy Hitter Leads.
- Run ads yourself to generate leads using – PPC (Pay Per Click) campaigns like with, Google Adwords, Solo Ads or Facebook Ads.
Lead generation companies can get their leads from a variety of sources, including organically, a network of websites, and even direct mail.
Ever heard of Angie’s List?
They are actually a lead gen company in the home services and building projects niches. They sell leads to businesses in these markets.
In the case of Google or Facebook ads, they generate traffic from people using their platforms. Entrepreneurs, affiliate marketers and businesses run their own ads on these platforms and pay by the click (Visitor) generated, in hopes to turn these clicks (people) into their own leads.
Solo ad sellers on the other hand maybe using all the methods described above to build their own list of leads, which they then turn around and sell email clicks to other marketers for profit.
We have used all of these methods above to get leads for our own business, and have done so successfully for many years now.
There are a few advantages to using paid leads:
- You can get started quickly. If you need to start generating leads immediately, paid leads can be a great option.
- They’re usually more qualified. Paid leads are often more qualified than organic leads, because people who sign up for paid lead lists have already shown an interest in what you’re selling.
- It’s easier to target your audience. With paid leads, you can target your audience by location, demographics, and even interests.
- Easier and faster to scale. Once you know your metrics.
However, there are a few drawbacks to using paid leads.
They can be expensive. Paid leads can be more expensive than organic leads, so it’s important to do your research and compare prices before you buy.
They may not be as interested in your product or service. Paid leads may not be as interested in your product or service as organic leads, so you may end up wasting some of your money dialing in an ad campaign or offer.
It can be difficult to gauge the effectiveness of paid leads, so it’s important to track all of your paid ad campaigns to make sure you’re getting good results.
Especially if you have more than one ad campaign running at the same time from different sources.
Overall, paid leads can be the best way to generate leads quickly and easily.
Bare in mind that it’s important to weigh the pros and cons before you decide whether or not to use them.
How To Get Organic Leads?
There are various ways to get organic leads.
One of the most common methods is search engine optimization (SEO).
SEO is the process of optimizing a website so that it appears as the top result for relevant keywords in search engines. To do this, you must first identify the keywords that your target audience is likely to use when searching for your product or service.
You then need to optimize your website and content around those keywords, making sure to use them throughout your site, in your titles, and in your meta descriptions.
Another common method of generating organic leads is through content marketing.
Content marketing is the creation and distribution of useful, engaging, and relevant content that attracts attention and encourages readers to take action.
The key is to create content that is valuable and relevant to your target audience.
Finally, another great way to get organic leads is through email marketing.
Email marketing is the process of sending targeted emails to prospects and customers with the goal of driving them to take action, such as purchasing a product or service.
To do this, you should build a list of contacts who have expressed an interest in your product or service.
Then, you need to create engaging email content that encourages readers to take action.
You can also use automated email marketing tools to help you send more relevant and timely content to your contacts.
These are all excellent methods used to generate organic leads!
Where To Buy Paid Leads?
There are many places where you can buy paid leads.
However, not all of these sources are created equal. Some are more reliable and trustworthy than others.
One of the best places to buy paid leads is from a reputable solo ad provider.
Solo ads are email ads that are sent to a specific list of subscribers.
They are a great way to reach a large number of potential customers quickly and easily.
When looking for a solo ad provider, be sure to do your research first.
There are many scams out there, so it is important to find a provider that you can trust.
Make sure to read our solo ad reviews and compare prices before making a decision.
Google Adwords is a great place to find high quality leads at a reasonable price.
However, it can be a bit tricky to use, so be sure to do your research before getting started.
Finally, another option for buying paid leads is through social media platforms like Facebook or LinkedIn.
These platforms offer a great way to target specific audiences and get in front of potential customers.
However, the quality of leads can vary significantly, so be sure to do your research before spending any money.
Overall, there are many different places where you can buy paid leads.
It’s important to do your research and compare prices before making a decision!
What Are Organic Inbound Leads?
Organic inbound leads are those that come from people who have found your business through organic search results, as opposed to paid or other types of advertising.
The main benefit of organic inbound leads is that they are highly qualified, as people only click on organic search results if they are genuinely interested in what you have to offer.
This means that you can be sure that the leads you get from organic search are likely to convert into customers.
Additionally, organic inbound leads cost nothing extra, so they can be a more cost-effective way to generate leads than paid advertising.
If you want to attract organic inbound leads, it’s important to make sure your website is well optimized for search engines.
You should also produce high-quality content that will attract people who are looking for information about your products or services.
If you’re looking for a more cost-effective way to generate leads, organic inbound leads could be the answer!
How To Generate Organic Mobile Leads?
Many business owners are unsure of how to generate organic mobile leads, and as a result, they may end up using methods that are not as effective.
In order to help you out, we will be discussing some of the best ways to generate organic mobile leads.
One great way to generate organic mobile leads (I know we have already mentioned SEO, but it is key for generating organic leads!) is by using search engine optimization (SEO).
When you optimize your website for search engines, you will make it easier for potential customers to find you.
You can also use pay-per-click (PPC) advertising to get your business in front of more people.
Another great way to generate organic mobile leads is by creating useful content.
When you provide valuable information to your customers, they will be more likely to do business with you.
Finally, you can also reach out to your current subscribers, and ask them to refer their friends and family members.
Word-of-mouth marketing is a great way to generate organic mobile leads, and it’s something that your customers will be happy to do.
Should I Use Both Organic and Paid Leads?
There is no one-size-fits-all answer to this question, as the mix of organic and paid leads will vary depending on your business and its goals.
However, it is generally recommended to mix organic and paid leads in order to achieve the best results.
Both organic and paid leads can be valuable for your business, but it’s important to remember that each has its own strengths and weaknesses.
It’s important to test different combinations of organic and paid leads to see what works best for your business.
We use both to generate our leads, depending on the type of affiliate product or service we are offering.
How To Increase Email Leads
Here are a few tips to help you increase email marketing leads:
Segment your list and target your audience.
One of the best ways to improve your email marketing results is to target your audience more effectively. Segmenting your list and personalizing your messages will help you do this.
Use lead magnets to capture attention.
Lead magnets are a great way to capture people’s attention and generate more leads. Offer something of value in exchange for people’s contact information, such as a free ebook, white paper, or report.
Make your CTA clear and compelling.
Your CTA (Call To Action) is key to getting people to act on your email marketing messages. Make it clear and concise, and make sure it stands out from the surrounding text.
Optimize your content for mobile devices.
More and more people are opening emails on their mobile devices, so it’s important to optimize your content for these devices. Use a responsive template or create separate versions of your emails for mobile devices.
Test and track your results.
The only way to know what works best for you is to test different approaches and track the results. Try different email subject lines, content, and CTAs to see what yields the best results.
These are just a few tips to help you increase email marketing leads.
For more information and advice on organic leads, or paid ads, be sure to check out our eMoneyPeeps blog, because we have lots of helpful articles on email marketing and other marketing topics.
Please leave us a comment below if you ever have any questions or need help in anyway, or just say hi 🙂
Have a fantastic day!
Your Friends And Partners
Richard And John Weberg
Read Also: Solo Ads That Convert Into Sales