There are many methods of advertising your business online to generate leads and sales. Determining the best methods of where you should spend your time, effort and money will depend upon the niche you are in and how fast you wish to start getting leads and sales.
According to Statista.com It was calculated that the digital advertising spending worldwide amounted to 378.16 billion U.S. dollars in 2020, increasing and not contracting versus the 2019 figure in spite of the economic impact of the covid-19 pandemic.
Advertising methods can utilize almost any form of content to serve its needs. Content including text, images, audio, and videos, all of which has been used and targeted by advertisers.
5 of the Best Online Advertising Methods Used Today
1. PPC – Pay per click
2. Video Marketing – Youtube
3. Solo Ads or Ezines
4. Contextual advertising
5. Organic traffic – blogging
Before we discuss how each of these methods work, let us explain a few extremely important factors that will aide you in your success with any of these advertising methods.
Focus your advertising on email marketing not sales
1. Use all of your advertising methods to build your email marketing list, no matter what niche you are in, build your email newsletter first and foremost. Make your sales in the follow up process.
Reasons why: 90% of all the money we have ever made online, has been through repetition of a lead seeing an offer. Meaning the more times a perspective customer (lead) sees an offer, the more likely they are to buy it. This is also the best way to build repeat customers who buy from you again and again.
2. The number 1 way to communicate online is through email, this is still top dog, and probably always will be.
Imagine eventually having an email list of 1000, 10,000, 100,000 or more people who are all interested in what you are selling? Now imagine being able to email them all by composing an email, and then sending it to all of them with 1 click of your mouse every time you want to offer them something?
3. It Builds like, know and trust with your leads because of your email communication with them (They get to know you and or your business).
I use to own a retail store in my local mall, and my best customers were those that I got to know personally. Some of them would come into my store almost daily just to chat with me a bit, and would always buy something.
People buy from people and businesses they trust, it is called branding.
By focusing your advertising efforts on email marketing instead of on sales, you will increase your earnings and bottom line 10000X faster and larger than if you did it the opposite.
If you want to make the best of any online advertising method then you need to have your own website and blog. Most online advertising methods listed below are geared to direct people to your website, a central hub if you will. This goes hand and foot with building your email list, your website and blog should help you accomplish this.
Almost all internet users choose the internet as their preferred method to find information about goods and services they are wanting to buy. Your website and blog is a permanent shop window that is available 24 hours a day, 7 days a week.
Think about for a moment how you landed on this article?
Tip: Just having a website and blog does not mean you will get traffic, leads, and sales. You still need to focus on your advertising methods.
Now we got that out of the way, lets explain how these 5 best online advertising methods work.
1. Pay Per Click (PPC)
Facebook ads, Google ads, and Microsoft ads all use a PPC model and allow you to deeply target your audience by location, age and interests (keywords) and to run multiple ads to test out your ad copy.
The advantage of pay per click for advertisers is that they only pay for the actual click through to their site (offer). Knowing your click thru cost is very important when determining your cost per lead and how effective your advertising is.
A user that clicks through onto your site is 1000 times more likely to be interested in what you have to offer, because these users are actively searching for your product or service.
These pay per click ads are usually shown before the other organic search engine results, and sometimes after as well.
Facebook pay per click ads are shown as sponsored results usually in your home stream and on the side.
PPC uses a bid model, meaning you set a price your willing to pay for the keywords you want to get listed for. You start off low, and increase your bid slowly over time until you start to get impressions and clicks. You can literally start bidding at .30 cents a click with an ad budget of 5 to 10 dollars a day.
Remember you only get charged when you get click thru to your offer.
There are many ins and outs to successfully use pay per click advertising, I definitely would not just wing it, take the time to learn the basics at least before you attempt to use this advertising method.
The more knowledge you have, the easier and more simple it will be for you to set up campaigns that get you actual results.
PPC when done right can be very lucrative way to build your business and income online. Trust us, you will thank us later.
Pay Per Click Courses
Facebook Ads- FB Ad Course
Microsoft Advertising – MS Ad Course
Google Adwords – GA Ad Course
2. Video Marketing – Youtube
Youtube is now the second largest search engine in the world, the search results of course are videos. Over 1 billion hours of video watching happens every single day on Youtube.
Some of those videos being watched everyday could be yours.
YouTube allows you to put descriptions and links below every video you do, as well as in your channel about and heading. You also add tags (keywords) in the process of uploading every video.
There are many different styles of marketing videos one can do.
Products and service reviews – Easy to do, become an affiliate for some of your favorite products and services, then do honest reviews on them. Talk about the benefits, how the product or service helped you or solved a problem, put your affiliate link below in the description.
How to videos – Geesh, where do we begin, you can practically learn how to do anything now, just by watching a YouTube video. Never take for granted what someone wants to learn, and do not worry if there is already 20 other videos on the same how to..
Does not matter, Youtube has over 2 billion monthly users, they are not running out of people anytime soon..As well, there is always slight differences in the way every video is made, and every description and title, so what one search yields another is different.
It could be your own products and services, it could be someone else that your marketing as an affiliate marketer, either way you put links in the description to what ever you are sharing how to do, that is befitting to the video content.
Course introductions, product comparisons, educational, special events, music, giveaways, travel, etc
You do not have to be on camera even, record your screen and voice, do a slideshow, what ever you can think up you can do.
Do not worry if you do not have a clue of where to begin, again take a course, make it easy on your self. There is an absolute FLOOD of targeted traffic waiting for you on YouTube.
3. Solo Ads or Ezines
This type of advertising method is very simple and is really great for people that are involved in the make money online niche as well as for selling any products, services or software used to help people in this niche make more money.
If you have any questions whether solo ads should be used for the niche you are in, please click here for more detailed answers in this article.
Solo ads you almost always buy by the click, just like PPC, but only the price is set a head of time by the provider, it is not a bid type model.
Nor do you use much targeting, as solo ad and ezine ad sellers list are mostly comprised of people looking for an online opportunity of some kind, make money from their computer and like we said earlier other products and services that may help them with this type of endeavor.
One of the differences of an ezine ad and solo ad, is sometimes you can find ezine ads to list that are more dedicated to other topics, such as weight loss, or self help, etc.
So it is pretty straight forward on how they work, you purchase a solo ad or email blast to some entrepreneurs or some companies email list.
You purchase a certain number of clicks, and once you reach that many visitors to your website offer page, they shut off your ad. They use rotator tracking links to be able to change the ad running to their list on the fly.
If you want to learn more about solo ads, click here for our best solo providers.
4. Contextual advertising
Contextual advertising refers to the practice of placing ads on highly popular web properties based on the content of the individual web properties.
For example, there could be an article on a website about camping, in the article content itself or in a sidebar next to the article, would be ads running for camping gear, or it could be ads for cooking gadgets on a food blog.
This is done through contextual targeting through an ad network like media.net and mediavine.com, which involves segmenting ads based on parameters like keyword or website topic. They serve up these ads through participating publishers web properties using automated scripts and software.
Both keyword targeting and topic targeting can be used and has to do with the content of the web page the visitor is on, as to how ads are served up to the visitor. The products being advertised most always is related to the content topic and keywords.
Here are some examples of contextual ad placements.
This first one is an example of the ad being placed in the middle of the article content.
This one the ad is placed in the sidebar.
5. Organic traffic – blogging
Free organic search engine traffic is the holy grail, kinda like winning the lottery.
The term “organic SEO” or “search engine optimization” refers to the methods and strategies used to obtain high search rankings on search engines like Google, Microsoft Edge, Bing, and Yahoo. Organic means natural, or that you are not paying for search engine traffic like with PPC (Pay per click).
Mostly this is done through blogging (writing articles) on your website and optimizing them for the search engines.
Search engine optimization is a long term plan one that will require a well thought out strategy and consistent content production.
Blogging requires patience, and the writing of high quality articles that are relevant to your websites niche. It can take as long as 6 months to a year before you may see the fruits of thy labor.
With PPC, your rankings on search engines will cease to exist once you stop paying. With organic SEO, the keywords you start to rank for will remain and can possibly increase by tweaking your articles over time.
If the content you produce provides value and are high quality, the more likely it is that Google and the other search engines will increase your ranking positioning.
PPC still has its value, because when done right, you are basically trading 5$ for $20, and can get you immediate traction.
If you want to learn more about this advertising method, we wrote another article here “10 Best website traffic generation strategies” that will go into more depth on how to get started.
Mastering online advertising methods
We are all about learning, and will encourage you at every step to learn more about any advertising method first before diving into it, and continue to learn until you master it.
Knowledge is powerful, and aides you in every way, but yet useless when not acted upon.
We believe anyone can master any of these best online advertising methods, as there are many excellent courses we highlighted throughout this article that will walk you through step by step. Learning first is always your fastest way to success..
We really hope this article has been extremely helpful to you. If you have any questions, don’t hesitate to post them in the comments section below or just say hello 🙂
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Richard And John Weberg