DOES EMAIL MARKETING STILL WORK?
THE ULTIMATE EMAIL MARKETING GUIDE
Disclosure: Some of the links on our website and in this post are affiliate links and if you go through them to make a purchase we will earn a commission at no cost to you.
Email marketing is the process of sending out commercial messages to a group of people via email. It is a form of direct marketing that allows businesses to communicate with their customers and prospects using electronic mail.
Email marketing can be used to build relationships with customers and prospects, promote products and services, or simply keep customers up-to-date on what is happening with your business.
When done correctly, email marketing can be an extremely effective way to reach your target audience and increase sales.
There are a number of different ways to carry out email marketing, but the most common method is to use an email newsletter, which we will explain later.
4 Types of Popular Email Marketing Campaigns
Email marketing can be a great way to reach out to potential and current customers.
It can be used to promote sales, new products, or simply to keep your customers updated on what’s going on with your business.
There are many different types of email marketing campaigns that you can use, and each has its own benefits.
The four most popular types of email marketing campaigns, besides your regular newsletter emails are:
Prospecting Email Campaigns
The first type of email marketing campaign is the prospecting email campaign. Prospecting email campaigns are sent to your leads who have not bought from you yet.
They exist to introduce a new lead to your product or service.
Prospecting emails are also sometimes referred to as ‘cold emails’, and can be sent out as group emails using email software, or sent out individually to try and connect directly with leads who have yet to purchase.
Prospecting email campaigns should:
- Be sent to a segmented list of non purchasers, or sent individually
- Include a personalized message with a compelling reason for contacting them
- Share with the recipients the benefits of your product or service
- Offer a discount or free trial to encourage conversion
- Include a call to action – (what the prospect should do next)
Here is an example of a prospecting email:
Subject line examples: New Regulations – Save businesses money, let us show you how! Or New Regulations – Eliminate CC processing fees!
Email copy example:
Hi (Prospects Name),
The reason we are reaching out to you today is because we see you own a business, and we want to help you save money.
There are new regulations that are allowing local businesses to almost completely eliminate their credit card processing fees.
Here are some examples of CC processing savings we have provided businesses that have already signed up to our new program.
Restaurant: $114,625 Sales = $3,152.19 Savings
Nail Salon: $57,120 Sales = $1,570.80 Savings
Accountant: $15,400 Sales = $423.50 Savings
To make the news even better, we are offering 100% risk-free trials with no long-term contracts and no termination fees. Additionally, our clients get top-of-the-line POS systems for free. We have square, Micros, Aloha and over 30 other POS systems available.
Ready to see how we can help you eliminate your fees?
Just reply to this email with the best time and number to contact you and one of our sales representatives will contact you.
This is just one example of how to start a successful prospecting email campaign, of course you would write it tailored to your product or service offering, we just wanted to give you an example of how the elements should be included.
You would also want to include a few more follow ups in the campaign, after the first email, use a new subject line like: Maybe, you missed my last email?
And then tailor the follow up email copy based on that.
If you visit HubSpot, they have some really great prospecting email templates you can get your hands on for free.
Re-Engagement Email Campaigns
Re-Engagement email campaigns are sent to people who have already bought from you, but may of become inactive.
This type of email campaign is a great way to keep your customers engaged with your brand, and want to come back for more!
By regularly sending relevant and engaging emails, you can keep them up-to-date on your products and services, as well as remind them of upcoming events or special deals.
Re-engagement email campaigns can be highly successful if they are designed correctly. Make sure to target your audience, send interesting content, and include enticing offers.
Re-Engagement email campaigns should:
- Attempt to re-engage inactive customers – make use of a special offer
- Make the customer feel special
- Include content that is valuable to the recipient
- Encourage customers to share your content with others
- Be a series of 3+ emails after 30-60 days of inactivity from your subscriber. However, depending on how often you send emails. If you only send monthly newsletters then wait a little longer, like 90 days.
Here is an example of an Re-engagement email:
Subject line examples: We Have Something Very Special For You, (Customer Name)! OR
(Customer Name), Did you still want to hear from us?
Email copy example:
Hello (Customers Name),
We are reaching out to you today for two reasons..
First, we noticed you have not read any of our recent emails that we send out to our most valued customers like you.
In our quest to always provide great customer service, we wanted to reach out and make sure you still want to receive our emails.
If you do not, you can simply unsubscribe using the link in the footer of this email and you will not hear from us again.
The last thing we want to do, is keep sending you emails that you are not interested in getting.
Secondly, We Have Something Very Special For You, (Customer Name)!
Because you are one of our most valued customers we wanted to make sure you know that we appreciate you!
We want to give you, for the next 7 days, 35% off any of our products.
This offer is for a very limited time, and is only available to you, (Customers Name).
You can however, give the discount to a family member or friend. You and only you are free to share it, because it is our gift to you.
It is our way of saying thank you and showing our appreciation to you.
For the next 7 days, get 35% off any of our products.
When checking out use coupon code: (valued customer)
Click here to check out our latest featured products – And enjoy your savings (Customers Name)!
In this example, we hope you can see how we included the major elements you should have in the first re-engagement email that goes out.
It is critical to use these elements to your advantage to get your customer to take a positive action.
Use eye catching relevant images to break up text in your re-engagement emails.
To get more free re-engagement email templates, visit LiveAgent.
Announcement Email Campaigns
Announcement email campaigns are sent to announce changes or updates to your product or service, a new version of your product, or changes to your company or website.
Really, anything that provides additional value to your leads and customers.
These emails might also include special offers or deals, as this is the best way to entice prospects to buy your product or service.
Announcement email campaigns should:
- Be clear about what’s new
- Include images or videos
- Explain how the recipient will benefit from the update
- Offer them an exclusive deal for a limited time
Here is an example of an announcement email:
Subject line examples: Time to Celebrate – You get 20% Off Today! Or
Get 20% Off Today And Join In The Celebration!
Email copy example:
Hello (Prospects Name), It is time to celebrate!
Our new online marketing course is finally here, and we are super excited to share it with you!
And to celebrate, we want to give you a 20% discount if you enroll today.
This is an exclusive offer for today only, so make sure and enroll before 12 midnight to collect on your savings.
We have big things in store for you my friend..
If you have ever wanted to know how to make BIG money from the internet, this is your chance to get the inside secrets.
We look forward to connecting with you in our private group once you enroll in the course here.
Remember, the discount is for today only, so lets get you started on your path to success right now!
John & Sally Smith
The goal here is to give your leads and customers something to be excited about, a new product launch, a website redesign, a special webinar, a holiday sale, a job opening, a new opportunity or anything that deserves being announced because it provides more value.
You should be looking to tailor these emails to your offerings.
You can find some more great ideas on announcement emails by visiting ActiveCampaign.
Contest Email Campaigns
A contest email campaign is a great way to increase engagement and excitement about your product or service.
People love to win prizes, and if you offer a prize that is related to your product, you can encourage more people to try it out.
You can also use this type of email campaign to motivate your remote sales team, increase customer purchases, induce first time buyers, get more shares on social media, and much more..
Contest email campaigns are great for company affiliate programs as well, a truly great way to get your product in more peoples hands really fast.
Contest email campaigns should:
- Include a giveaway or contest
- Encourage recipients to share the email with others
- Have a clear call-to-action
- Create excitement
- Don’t be sketchy, make it clear how the winners will be announced or giveaway will be done
Here is an example of a contest email:
Subject line examples: Summer Is Here And So Is Our BIG Annual Affiliate Contest! Or
Start Promoting, We Are Giving Away Some Really Cool Stuff!
Email copy example:
Hi (Prospects Name),
Summer is finally here, and we’re super excited to announce our BIG summer annual Affiliate Contest is starting!
Share our products and you could win some really cool stuff!
Here is just a few of the items we will be giving away:
Thirty – $200 Omaha Steaks gift cards – Time to start grilling!
Twenty – $100 Amazon gift cards
Forty – $50 Visa gift cards
We are giving away a cool $10,000.00 in prizes, that’s how we kick off summer!
How To Win:
All you need to do, is join our affiliate program here, if you haven’t yet, and start promoting our software products.
For every sale you refer to us, not only will you make commissions, but we will also enter your name in a drawing.
The more sales you make, the more times you get entered – And you can win as many times as we draw your name.
How awesome is that!
Contest runs from June 1st to June 30th – we will draw names live on a webinar July 1st to see who the lucky winners are.
So grab your affiliate links from your back office and make some sales!
Talk to you soon,
There are a variety of contest email campaigns that can be used to generate interest and participation in your businesses products or services. It truly is a great way to create some excitement around your offerings, no matter what they are.
For more contest email campaign templates visit Vyper.
There are two types of email services and are the main ways most of your employees, customers and leads will access their emails from you – client based email and web based email.
Now, as a business or marketer, we want to make you aware of how these two types of email services work, because in most cases when you are performing email marketing task, you will be sending and receiving emails using your businesses domain level email.
As most people find it beneficial to forward their email to one of these types of email services, because instead of having to log into your hosting account email all of the time, you can simply manage, read and reply to your emails directly from your favorite email service.
Client Based Email
If you’ve ever used a program like MailBird, Microsoft Outlook, Windows Live Mail, Mozilla Thunderbird or Apple Mail to manage your emails, then you’ve used an email client.
An Email Client is a software program that allows users to access their emails on their computer or device without having to log in via the web.
You then use this software to download your emails from the server directly to your computer.
In other words, in order to use an email client to access your domain emails, you will first need to install the email client software on your computer.
Once you have installed an email client, you will then need to configure it so that it knows where (ie. which mail-server) to retrieve your emails from.
Basic configurations include setting your domain email address, username, password, incoming and outgoing mail servers and ports.
An email client also allows you to manage your emails offline, because email is downloaded directly onto your computer or device.
However, you will still need an Internet connection to download the emails from the server to your computer, but once downloaded, you can access them anytime you want, even when there is no Internet connection.
You can also write emails offline and can send them to your recipients once the internet connection is stable.
Not everyone needs offline access to their email. The main advantage of using a client based email service is that you can still access your email even if you’re not connected to the internet.
This can be handy if you’re going to be somewhere where there’s no internet connection, like on a plane or in another remote location.
Advantages Of Using An Email Client:
- You have multiple email addresses with different domains, and you need the ability to manage (including read and send) emails from each one as individual addresses but do it all in one place (This eliminates having to log into each domain email address separately).
- You need offline access to your emails.
- You prefer to back up your email regularly and/or you have limited storage with your email provider. As long as you don’t specify to save a copy of the email on the mail-server, the email will no longer be kept on the mail-server, thus freeing up server space.
- You need integration with other desktop apps like Dropbox, Cloudapp, your calendar or other tools.
These days, there’s no shortage of powerful free email client software applications for all operating systems, including Windows, macOS, Linux, Android, and iOS. Each offering its own unique set of features and capabilities.
Web Based Email
Webmail is the most commonly used type of email service. Webmail can be accessed via any web browser when connected to the internet.
All emails, calendar services, and contacts are hosted on the email service provider’s online servers.
Do you have a Gmail, Hotmail, Yahoo or AOL email account, then you’ve used webmail.
The main advantage of using a web based email service is that you can access your email from any device, anywhere in the world, as long as you have an internet connection.
You don’t need to download or install any software, which can be handy if you’re using a public computer or someone else’s computer.
All you need is an internet connection and a web browser or app on your phone.
Plus, most web based email account providers are free!
And forwarding your businesses domain email to a web based email account is easy.
You can simply log into to your control panel of your hosting account, and go to email forwarders, and set this to automatically forward your email to where you prefer to read it.
Advantages Of Using A Web Based Email Account:
- No muss, no fuss, Webmail is easy, you simply sign up for an account, nothing to download.
- Much simpler to automatically forward emails from your domain hosted email account.
Keep your information safe – If you talk to an expert, they will advise you against accessing your Webmail account from a public or strange computer. As you could compromise the security of your account and information.
Webmail vs. Email Client – Which is better for business?
It all depends on your needs and preferences.
If you need to be able to access your email even when you’re not connected to the internet, then a client based email service is a good option.
Email clients are also best for people with multiple email addresses, especially on different domains. You simply cannot beat the functionality and organization of managing multiple email addresses in an email client.
An Email Client typically has better security features and far superior filtering, sorting, flagging, and tagging capabilities than webmail.
Now, If you want simplicity and have the need to be able to access your email from any device, anywhere in the world, then you should choose a web based email service
Whichever email service you choose, make sure it’s one that you’re comfortable using and that meets your needs. You may even have experience already using one of these services as an employee of a company where you have an email marketing job.
9 Advantages Of Using Email Marketing
Email marketing sounds good, right? But what are the advantages for my business?
Well, we’ve been ‘doing’ email marketing for many years now, and it truly is one of the most efficient channels for building relationships and growing your business.
You can connect with customers and prospects almost instantly, and at a very low cost, plus, email marketing integrates well with other marketing channels, making it even more effective!
Here are some of the key advantages of email marketing:
1. Reach a large audience with minimal effort
Email enables you to reach a large number of people with minimal effort.
As your email list grows, you are able to communicate with masses of people all at once, simply by composing an email and clicking the send button.
Email marketing is one of the most cost-effective marketing tools available. In fact, it’s been shown to have a return on investment (ROI) of 3,800%!
Dollar for dollar, marketers and businesses get more benefits out of emails than they do out of pretty much any other advertising method, including social media.
It’s one of the most lucrative marketing practices there is!
As this graph from Neil Patel points out, the general return on investment from email marketing is significant and higher than other mediums..
3. Highly Measurable
Email marketing is highly measurable. You can track opens, clicks, bounces, unsubscribes, and many more metrics.
This data allows you to fine-tune your email marketing campaigns for maximum impact – we’ll show you how to do this later.
4. Personalized Messages
With an email marketing business, you can send personalized messages that are relevant to your customers and prospects.
This makes them feel valued and appreciated, which leads to better relationships and increased sales.
5. Increased website traffic
Email marketing can drive traffic to your website or blog. Include links in your email messages and encourage recipients to click through to your site.
5. Improved SEO rankings
Including links to your website in email messages can also help to improve your SEO rankings in search engines.
As your email list grows, so does the number of people visiting your site, which helps it to rank higher in search engine results pages.
Google and other search engines will see your site as popular and will give you more favorable rankings.
6. More sales and leads
Email marketing will increase leads and sales for your business.
By building relationships with subscribers and delivering relevant and targeted content, you can encourage recipients to take action, such as clicking through to your website or making a purchase.
We have customers that have been on our email lists for over 15 years now, email marketing is the best way to build repeat sales with no increase in cost.
Treat a customer right, and they will be with you for life!
7. Improved brand awareness
Email marketing can help to improve brand awareness for your business.
By regularly sending quality email content, you’ll keep your business on top of your recipients mind, which could lead to more sales and referrals down the line.
8. Stay top of mind
Email marketing allows you to stay top of mind with your customers and prospects.
By sending email messages on a regular consistent basis, you can keep your business at the forefront of their minds, which could lead to even more sales and referrals.
How often you email your leads and customers matters!
9. Builds trust and credibility
Email marketing can help to build trust and credibility for your business.
By regularly sending quality email content, you’ll be seen as a credible source of information, which could lead to more sales and referrals.
These are OUR 10 advantages of using email marketing. It has worked for us, so why not give it a go by joining our community, get guided by us, and learn how email marketing can take your business to a new high for yourself?
How To Start Email Marketing
Doing is better than saying – so let’s jump into how to start email marketing. We found taking notes and working out a plan or process early on will really help you understand the points we are about to make!
Here are a few tips that we recommend to help you get started with email marketing:
Define your goals
What do you want to achieve with email marketing? Are you looking to build relationships, generate leads, or drive sales?
Once you know what you want to accomplish, you can start developing your email marketing strategy.
Having a clear goal will help you determine the best email marketing tactics to use, who to target, what content to include, and more.
Build your email list
In the beginning, our friends, family and mentors really helped us get our email list off the ground.
Plus it was a great way to test our emails and listen to any feedback!
On top of this, another good place to start is by compiling a list of email addresses for people who have already expressed interest in your product or service – if you have one.
You can also add any new contacts through online forms already on your website, if you have one, or through social media platforms like Facebook, Twitter and LinkedIn.
If you have not set up your domain and email list yet, we have another article that will show you how, step by step. Video screen share instructions included.
Create compelling content
Your emails need to be interesting and engaging if you want people to stick around and read them.
Think about what your readers would find valuable, such as helpful tips, exclusive deals, or behind-the-scenes content.
With years of experience, we can help you create consistent, compelling content to drive sales, leads and engagement.
Use email marketing tools
There are a number of email marketing platforms and tools available that can make your life a lot easier.
There are loads of tools you can use, and please reach out to us if you find them overwhelming – we can certainly point you in the right direction!
Use Proper Email Marketing Tips & Email Marketing Strategy
To get the most out of your email marketing list – you will need to use the proper email marketing tips. Whether you hire an outside email marketing service consultant, or learn about the email business through other methods, stay up to date on the email marketing strategy that will bring you the best results.
Analyze and tweak your email campaigns
See what’s working and what’s not by analyzing the click-through rates, open rates, and unsubscribe rates for each of your email campaigns.
Then, make changes accordingly to increase your email conversion rates.
Analyzing and amending your email campaigns is a crucial step to everything we have talked about so far – this is something you should not ignore!
These steps are a great start to email marketing, but there’s always room for improvement.
Keep an eye on your email campaigns and analyze the results to see what’s working and what needs improvement.
With some time and effort, you can create a successful email marketing strategy that will help you reach your business goals.
Still not quite getting it?
Do not fear, because we have a marketing course, and access to a like-minded community just waiting to help you get started!
Email marketing usage growth continues to grow year after year, with the advent and growth of social media, some people try to speculate that email marketing is dead, but as you can see by the image below, that this is just far fetched.
Launching An Email Marketing Campaign
Assuming you already have some email marketing goals in mind, like who your target audience is, or maybe you even have people who have already expressed interest in your product or service.
The next step is to create an email marketing campaign list.
Here are the key steps to take before you launch:
Choose an email service provider.
There are many options available, so do your research to find one that fits your needs. (You will find several of the best email service providers listed below in this article)
Services vary in terms of price, features, and support.
Create a list of email subscribers.
This can be done manually to get started, if you have email addresses for people you have already been in contact with.
If you have a larger list of already gathered leads and customers, you can inquire with the email service provider you have chosen, to help you with this process.
Sometimes they can easily be uploaded to your email campaign list you created with the provider. Depending on how you acquired the leads.
Creating a list is one of the hardest steps in email marketing, carry on reading to learn more about how to grow your email list.
Write engaging email content.
This is where you’ll need to get creative and think about what will resonate with your audience.
Your email content should be well-written, relevant, and interesting.
Send your email marketing campaign.
Once you’ve written your email, it’s time to send it out into the world!
Use your email service provider to schedule a time and date for your email to be sent.
Analyze your email marketing campaign.
After your email has been sent, it’s important to track the performance.
Look at metrics like open rate, click-through rate, and unsubscribe rate to get an idea of how your email is doing.
Use this information to improve future email campaigns.
As you can see, there are a few key steps to launching an email marketing campaign.
Still struggling to launch?
Join our community below, and learn first hand how to get your business started!
How To Build An Email List
First, let’s start with the basics.
Why do you need an email list?
An email list is a valuable asset for any business or individual because it allows you to stay in touch with your audience and build relationships with them.
By having a list of email addresses, you can reach out to your audience on a regular basis and keep them updated on what’s new with your business or brand.
Now that we’ve covered the basics, let’s get into some tips on how to build an email list.
Use a lead magnet
A lead magnet is an incentive that you offer in exchange for someone’s email address. It could be a free ebook, a course, a checklist, a discount or anything else that would be valuable to your target audience.
Make it easy for people to sign up for your email list by placing sign-up forms on your website and blog.
You can even create stand alone lead capture pages and sales funnels with these services mentioned above. They have excellent support, tutorials, and guidance to do so.
Run ads using call-to-action
You can use paid ads to promote your email list offer and get people to sign up.
Make sure your ad includes a strong call-to-action that tells people what they’ll get (Your Lead Magnet) by signing up for your email list. There are many great places to run paid ads to target your audience.
- Google Ads
- Facebook Ads
- Microsoft Ads
- YouTube Ads
Use social media
Social media is a great way to promote your email list for free, build an audience and get people to sign up through posting an enticing offer.
You can share links to your sign-up forms on Twitter, Facebook, Instagram, or any other social media platform.
Host a webinar
Webinars are a great way to build an email list, because you can offer free valuable information, or a live promotion in exchange for people’s email addresses.
People who attend your webinar are usually interested in what you have to say and are more likely to sign up for your email list.
You could even give away something to a few lucky people just for attending, and make that part of the lead in to the webinar to get more people to attend.
Announce the winners live to make it even more exciting.
Running a giveaway or contest is a great way to get people to sign up for your email list. (this is your goal!)
You can offer something of value, like an ebook, discount, coupons or a course, in exchange for people’s email addresses.
The more valuable the giveaway, the more people that will opt-in to your email list.
Add a link to your email signature
Make it easy for people to sign up for your email list by adding a link to your email signature.
When people see your email signature, they’ll know that they can sign up for your email list and will be more likely to do so.
Then use the email signature with all of your regular correspondence with people, including in forums if you are part of any.
Pop-ups can be effective at getting people to sign up for your email list.
Just make sure that your pop-ups are not to intrusive and that they offer something of value in exchange for people’s email addresses.
Through the use of Plugins or certain apps and website themes one uses to create and maintain ones website, can make setting up pop-ups or slide ins easy.
Write a blog post
You can use your blog to promote your email list and get people to sign up.
Write a blog post that tells people why they should sign up for your email list and include a link to your sign-up form.
In fact, you should put them in every blog post somewhere, just like this!
Join The EmoneyPeeps newsletter to learn more!
Use an exit-intent popup
An exit-intent popup is a type of pop-up that appears when someone is about to leave your website and close it out.
It’s designed to capture their attention and get them to sign up for your email list before they leave.
Add a link to your social profiles
Many social networks and other sites you may be a member of, allow you to add a link to your profile. Not all do, but many sites like Facebook, Twitter and Gravatar do, as well as many others.
So make sure to include a link to your offer page with your email sign-up form on it, so that people can easily sign up for your email list.
Promote your email list on other websites
If you have a website or blog, make sure to promote your offer page with your email sign-up form on it, on other websites and blogs.
You can do this by guest blogging, writing testimonials, or by commenting on other blogs. Many blogs, including ours, have a spot for a link when you leave a comment.
We have had many thousands of visitors to our websites over the years because of commenting on other peoples blogs.
There are many different ways to build an email list. These are just a few of the most effective methods.
Try out a few of these tips and see what works best for you and your business!
Go ahead, once you are done reading this article, and leave us your thoughts in the comment section at the end, and make sure to add a link to your website!
Mass Email Marketing
Also known as ‘bulk email marketing’, this is a form of email marketing where businesses send a large number of emails to their email list at once.
This can be a great way to promote new products, update customers on new developments, or simply stay in touch with your audience.
There are several benefits to mass email marketing or what many refer to as sending broadcast emails:
1. It is cost effective
Email is one of the most inexpensive forms of marketing available, and most cost effective, as it builds long term loyalty.
People buy from whom they trust, like and know.
2. You can reach a large number of people
With email, you have the potential to reach a global audience quickly and easily.
3. You can track results
With email marketing software, you can track who opens your emails, who clicks on links, and more.
This helps you to gauge the effectiveness of your campaigns and make necessary adjustments.
4. It is highly targeted
You can segment your email list to target specific groups of people, making your campaigns even more effective.
Leads who have not bought from you yet, should receive different emails than what your buyers list gets.
5. You can automate email marketing
With email marketing software, you can automate many of the tasks involved in email marketing, such as sending messages, scheduling emails, and more.
This can save you a lot of time, effort and money.
6. It is a flexible tool
Email marketing is very versatile and can be used for a variety of purposes, such as promoting sales, building relationships, brand awareness and more.
7. You can increase brand awareness
By regularly sending email campaigns, you can keep your brand top of mind for your audience and customers.
There is a lot of competition online now, and the more consistent you keep your emails going out, the more your customers will buy from you and not somebody else!
8. You can generate leads
Email marketing can be used to generate customer leads for your business.
9. You can build relationships
With email marketing, you can stay in touch with your audience and build relationships with them over time. When people feel like they know you and your business, they will repeat buy, and remain loyal.
I once owned several retail stores in my town, and my best customers were always the people I got to know the best. Some of them would come in daily, just to talk to me, and they would always end up purchasing something.
10. It is a permission-based marketing tool
With email marketing, you are only emailing people who have given you permission to do so.
This means that they are more likely to be interested in what you have to say.
Email marketing is a great way to reach out to your audience and promote your products or services.
With its many benefits, it’s no wonder that email marketing is one of the most popular marketing tools available today!
When To Send Marketing Emails?
There is no single answer to the question of when email marketing emails should be sent.
The timing will vary depending on factors such as the industry, the type of email, and the goals of the email campaign.
In general, however, there are some best email marketing practices that can be followed.
For transactional emails, it is generally best to send them as soon as possible after the transaction has been completed.
This ensures that the customer has all the information they need in a timely manner.
For promotional emails, it is generally best to send them at a time when people are most likely to check their emails and act on the offer.
This will vary depending on factors such as time zones and working hours, but in general mid-week and mid-morning are often considered to be the best times to send promotional email marketing emails.
Of course, these are just general guidelines.
The best way to determine the best time to send email marketing emails is to test different times and see what works best for your particular audience.
In our email marketing strategy, we send most of our promotional emails mid morning or early evening, this brings us the most consistent results.
What Is Email Automation?
Email automation is the process of using email software to send automated messages to customers or prospects.
Email automation can be used for a variety of purposes, including marketing, sales, customer service, and even internal communication.
There are many different email automation platforms available on the market today, each with its own set of features and capabilities.
The right email automation platform for your business will depend on your specific needs and objectives.
Some common features of email automation platforms include:
- creating and sending automated email campaigns
- segment customers and prospects into different email lists
- personalization of email messages
- track email opens, clicks, and conversions
- integration with other marketing and sales platforms
- templates for email newsletters
Email automation Examples
Here are a few examples of how businesses, including ours, are using email automation to great effect:
1. To send an automated welcome email to a new customer or subscriber.
2. To send automated lead nurturing emails to website visitors who have shown an interest in our product or service but have not made a purchase yet.
3. Email out an automated customer satisfaction surveys after a purchase is made.
4. We have automated a thank you email to be sent after someone follows us on social media.
5. You can also set up email automation to send birthday wishes or other special promotions!
These five examples can really squeeze an extra bit of productivity, customer service, and marketing mojo out of email.
But email automation can do so much more for your business. The possibilities are endless!
When email automation is done right, it can save you time, money, and help you better engage and connect with your customers or prospects.
If you’re not using email automation in your business yet, now is the time to start!
Autoresponders are great tools to automate your email marketing campaigns.
By setting up an email autoresponder, you can send a series of emails to your subscribers over a period of time, without having to manually send each individual email yourself.
This can save you a lot of time and effort, and allows you to stay in touch with your subscribers on a regular basis.
Email autoresponders can also be used to send out automated welcome messages to new subscribers, or to deliver content that is specifically targeted to individual subscribers.
For example, you could use an email autoresponder to send a discount code to new subscribers, or to deliver a series of email lessons on a particular topic.
If you are not already using email autoresponders in your email marketing campaigns, then you are missing out on a great opportunity to save time and engage with your subscribers!
Here are three of our top recommended email autoresponders:
Benchmark Email is a simple email marketing autoresponder tool designed for anyone who needs to send personalized email at scale.
BenchMark’s claim to fame is it’s simplicity and clean beginner friendly interface, but they are certainly not lacking in automation’s, templates or integrations.
BenchMark Email provides award-winning software and cutting edge features for both small businesses and corporations alike.
Grow your business – 400+ customizable templates, contact list segmentation, social media integrations, and real-time tracking. Their Services are currently available in 7 languages.
Benchmark has made it a quick and easy process for you to create professional looking emails and keep your customers and leads engaged at every corner.
Some Key Features
- Free to get started – up to 250 email a month
- Email templates for every occasion
- Landing page creator
- Email automation’s
- Tracking and reporting
- A/B Split Testing
- Multiple Integrations available
SendX autoresponders makes it easy to be an email marketing professional. Their powerful email marketing software will make launching your email marketing campaigns a breeze.
They have easy to use robust features that will help you regardless of which industry you’re in, including: cryptocurrency & blockchain, gambling, cannabis, supplements, affiliate marketing – SendX will never hold your industry against you!
Some Key Features
- They support all legal industries
- Free Trial
- Bulk import your contacts
- Over 1500 pre-made email templates
- Deliverability Booster (Opti-Send Tech)
- Tracking and reporting
- A/B Split Testing
- Multiple Integrations available
If you are an affiliate marketer in the make money online niche, MLM, or Business opportunities niche, then you are going to love SendShark. This autoresponder tool was built by 8 figure affiliate marketer, Joel Therien.
Joel has been creating marketing tools for affiliate marketers in these niches for 20 years now.
SendShark, although it does not have as many features and integrations is other popular autoresponder tools, it is one of the least expensive autoresponders you will find.
Some Key Features
- One set pricing – $25.00 monthly for up to 50,000 email subscribers
- Share email campaigns – this comes in handy when you are building a downline, or sharing a marketing funnel with your following. They can copy a code and with one click, they can import your entire email marketing campaign.
- They support all legal industries
- Landing page builder – limited templates
Email Marketing Software
Email marketing software provides a host of benefits for businesses of all sizes. By automating email communications, businesses can save time and resources while staying in touch with their customers.
Email marketing software can also help businesses to segment their customer base, making it easier to target communications and offers.
Additionally, email marketing software can provide detailed reports on email campaigns, helping businesses to track and measure results.
We believe email marketing software is an essential tool for any business that wants to stay connected with their customers.
Here are our top three recommended email marketing software platforms:
GetResponse is a whole lot more than just an autoresponder company. They provide a complete email marketing software solution, as well as having many other features and benefits that will help you grow your email list and sales.
GetResponse even has its own webinar builder so you can host webinars internally and create dynamic conversion funnels.
Use their built-in marketing tools to promote your event and send traffic to an SEO-optimized landing page where they can register.
GetResponse will help you build your email list in record time, and so much more!
They have been helping entrepreneurs, affiliate marketers and businesses for over 20 years.
GetResponse Key Features Include:
- Free to get started – up to 500 subscribers
- Email creator – Create pixel perfect, responsive emails with their easy drag-and-drop builder
- Track email activity in real time – You can actually see who, where and when your emails are being opened around the world live, as it is happening.
- Email analytics – Install a simple website tracking code, and you can track all the sales, signups, or visits that come from a link in your emails.
- Full drag and drop Landing page creator and simple funnel builder.
- Advanced segmentation tagging, scoring, custom fields, and more to ensure precise and relevant targeting.
- Live chat – Chat directly with your customers and leads to make more sales. This can be done from your pages or emails.
- Integrations – Easily connect with Zapier, Google Analytics, Shopify, Magento, PayPal, and more.
- Available in 14 languages
Omnisend’s email marketing software is tailor made for helping entrepreneurs and businesses whose focus is in ecommerce.
Create professional, personalized email campaigns within minutes using Omnisend’s robust email marketing features and watch your opens, clicks and ecommerce sales grow.
Omnisend integrates with hundreds of different eCommerce tools and you can add it to your store with a single click.
They are a leading e-commerce omnichannel marketing automation platform.
Omnisend caters to ecommerce businesses of all sizes, from solopreneurs to multinational companies, serving customers across a wide array of industries.
Omnisend got started back in 2014 and has grown to become one of the best eCommerce email marketing solutions on the market today.
Omnisend Key Features Include:
- Free to get started – You’ll be able to explore all of Omnisend’s features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost.
- Visual Email Builder – With Omnisend, you can build emails with a user-friendly visual editor that comes with a ton of pre-built templates that are 100% customizable.
- Smart segmentation – Target your customers based on profile data, campaign engagement, or shopping behavior to send ultra-relevant messages.
- Omnichannel marketing automation – Add several channels into the same automated workflow to create a more immersive omnichannel experience.
- Email capture – Use dynamic popups, landing pages, or gamified Wheel of Fortune email capture forms for easy subscriber list building.
- Excellent reporting and analytics – Click maps, real-time dashboards, and cross-channel tracking. All the sales and performance metrics you need to keep track of, in a single view, readily available to filter & act on.
Create email marketing campaigns like a pro with Constant Contact’s easy-to-use features.
You will be able to create emails that stand out on any device with their easy-to-use email editor and hundreds of pre-designed templates.
Go beyond the inbox with their tools to manage live events, online surveys, and more—all on one easy-to-use platform.
Grow an audience for your business, send awesome emails, create social ads, and sell online with their all-in-one digital marketing platform.
They have an award-winning team of marketing advisors that will be there for you, every step of the way.
Constant Contact Key Features Include:
- Get started with their free trial
- Customizable templates and landing pages
- Dynamic, mobile-optimized sign-up forms with custom fields and built-in security
- List management tools for building, segmenting, and tracking
- Social media integration for creating and posting social posts and ads on platforms like Google, Facebook, and Instagram
- Features for marketing automation, event marketing, and surveys
- A mobile app that allows for campaign design from desktop to mobile device
- Integrations to connect apps you’re using now plus those you may use as you grow
Email Marketing Tools
Email marketing can be a great way to connect with customers and promote your business. But what are the best email marketing tools out there?
Each email marketing tool has its own pros and cons, so it’s important to choose the right one for your needs.
Here are some things to consider when choosing an email marketing tool:
1. How easy is it to use?
You’ll want a tool that’s easy to set up and use, so you don’t waste time trying to figure it out.
2. What features does it offer?
Some email marketing tools have more features than others. Make sure the tool you choose has the features you need.
3. What is the price?
Email marketing tools can range in price from free to hundreds of dollars per month. Choose a tool that fits your budget.
4. How well does it integrate with other tools?
If you’re using other marketing or sales tools, you’ll want an email marketing tool that integrates well with them, or does it all. This will make your life easier and help you get the most out of your tools.
5. What are the reviews like?
Before choosing an email marketing tool, check out the reviews to see what other users think about it.
When it comes to email marketing, there is no one-size-fits-all solution. The best email marketing tool for you will depend on your specific needs.
Take the time to research different email marketing tools and find the one that’s right for you.
With the right tool, email marketing can be a great way to connect with customers and promote your business.
Here are our top two recommendations of some email marketing tools that we use:
ActiveCampaign gives you the email marketing, marketing automation, and full CRM tools you need to create complete engagement with your leads and customers.
From its user-friendly interface, to its extensive analytics and reporting, Active Campaign is a full CRM when it comes to email marketing and lead management software, all through one convenient portal.
150,000 customers in 170 different countries. Global campaigns in more than 15 languages with ActiveCampaign.
ActiveCampaign Key Features Include:
- Free trial
- Full CRM system- (Customer Relationship Management)
- Free online training – Help articles, webinars, and videos that explain everything from getting started to building advanced automation’s.
- ActiveCampaign only charges you for the contacts you are actively marketing to.
- Robust collection of predictive pre-built recipes and recommended automation flows.
- Certified ecosystem of consultants – find someone with the right skills and strengths to help you implement any process in ActiveCampaign.
- A library of attractive pre-designed email templates
- Event tracking to communicate personalized messages with consumers based on specific interactions
- Automated sales CRM that helps prioritize leads while tracking every interaction
- Excellent customer support – Live chat, email, telephone
HubSpot quite literally does it all! Not only do they provide all of the email marketing tools your business needs, they also provide a full CRM and CMS.
HubSpot is not quite as user friendly as ActiveCampaign or as budget friendly, but you will definitely reach your businesses sales goals much quicker when you use all of their automation’s, workflow and tools that engage with each other..
The best part is, you can start with their free email marketing tools and CRM, and grow from there, or hit the ground running with one of their premium editions.
As your business grows, HubSpot provides a foundation of connected data upon which you can build a truly engaging customer experience at scale.
135,000+ customers in over 120 countries are growing their businesses with HubSpot.
HubSpot Key Features Include:
- Get started for free
- Has both a full CRM (Customer Relationship Management) and CMS (Content Management system)
- HubSpot’s web traffic analytics connects all of your website traffic and engagement data with your CRM
- Store and customize all your data – right inside HubSpot.
- HubSpot offers free educational content – from blog articles to online courses to comprehensive certifications
- 24/7 Customer Support – Through their award-winning customer support team
- Optimize email campaigns with A/B tests and analytics
- Leverage email marketing software that’s powered by CRM data
- Bulk emails that are tested and optimized for every device type
- A simple, drag-and-drop editor that makes it easy to design professional emails
- Extensive template library proven to drive customer engagement within the inbox
- Integration with HubSpot’s sales CRM software and Salesforce, making it easy to personalize emails and build lists
Email Marketing Metrics and KPIs
Email marketing metrics are the performance indicators that businesses use to measure the success of their email marketing campaigns.
These metrics can be used to track the number of email opens, clicks, unsubscribes, bounces, and complaints.
Some common email marketing KPIs include:
The percentage of people who open an email out of the total number of people who received it.
Click-through Rate (CTR)
The percentage of people who click on a link in an email out of the total number of people who received it.
How to calculate your email CTR:
- Take the number of people that have clicked on a link in your email
- Divide that by the number of emails delivered
- Multiply that number by 100 to get a percentage
The percentage is your CTR – the higher the percentage obviously the higher your click-through rate is.
Click-To-Open Rate (CTOR)
The CTOR, is a very important metric to keep an eye on, because it lets you know, of the actual number of people who opened your email, how many actually followed through and clicked on one of your links in the email.
This is a more accurate assessment of how compelling your email copy is.
How to calculate your email CTOR:
- Take the number of people that have clicked on a link in your email
- Divide that by the number of emails opened
- Multiply that number by 100 to get a percentage
The percentage is your CTOR – the higher the percentage obviously the higher your click to open rate is.
The percentage of people who unsubscribe from an email list after receiving one or more emails.
The percentage of email messages that could not be delivered to the recipient’s email address.
Hard bounces are permanent email delivery errors.
- Basically the email address does not exist.
- The email service the recipient used is blocking them.
Soft bounces are temporary email delivery errors.
- The recipient’s inbox is full.
- Email file size may be too large.
- The server may be down.
Spam Complaint Rate
The percentage of email recipients who mark an email message as spam.
Email marketing metrics can be used to track the effectiveness of an email campaign and identify areas for improvement.
By monitoring these metrics, your business can make adjustments to your email marketing strategy to improve results, sales and leads!
7 Email Marketing Strategies
Creating an email marketing strategy is key to success in email marketing.
By taking the time to plan and think through your email marketing strategy, you can make sure that your email campaigns are effective and achieve your desired results.
There are a few key things to keep in mind when creating your email marketing strategy:
Keep most emails short and sweet
No one wants to read a novel every time they get an email from you in their inbox. So keep most emails you send out short and sweet. Get to the point quickly and leave out any unnecessary details.
Subject: Make your opt-in forms work smarter
Want to create irresistible product offers for your new leads?
Then you’ll need a way to collect key insights about each new subscriber through your opt-in gate.
Check out Christine’s new video post to see how you can do this with a very powerful form type:
P.S. We just released over 450 new opt-in form templates inside Thrive Leads…
… several of which are multiple-choice templates!
Watch Christine’s video to see several of the new designs now available in the Thrive Leads template library.
You can see by this email example, that there is not a lot of unnecessary words, it highlights the key points and has a really great call to action to get the reader to take an action.
Most of your promotional messages you send, should be wrote this way.
However, there are other types of long form emails you may send out, depending on your business type.
We send out from time to time “story telling emails,” these emails are much longer and are sent out with a different purpose, which is to build a relationship with the reader through relating to them through a story.
Story telling emails are meant to strike a chord in the reader – create an emotional response.
Every time we send out this type of email to our list, we get over a hundred replies, this gives us the opportunity to further build a dialog and relationship with our email subscribers – turn them into customers..
Use images sparingly
Too many images can make your email look cluttered and busy. Stick to one or two images maximum that highlight your main points or offering.
Testimonial images are great as well.
Use engaging subject lines
Your subject line is what will get people to open your email, so make it count! Try and keep it under 50 characters and use keywords that are likely to pique your reader’s interest.
Never use misleading subject lines that are an absolute lie. This will just get your emails marked as spam.
35% of email recipients open email based on the subject line alone.
Here are a few examples of engaging subject lines:
Write killer headlines in 2 minutes without thinking.
Lose Weight While You Sleep.
Earn $75,000 Yearly Repairing Cracked Windshields.
Write a Blockbuster in 30 Days.
How to triple your opt-ins in the next 30 days
How to eat more and still lose weight. (I like this lol)
How to start a 6 figure biz with NO risk!
Your email subscribers want to know “What’s in it for them?” Why should they open your email..?
The better you can relay this, the more people that will open your emails.
**Copy this and do not lose this, Here is the absolute magic formula, this changed our open rates big time!
End Result Customer Wants + Specific Period Of Time + Address The Objections
Now, do we use this formula every time we send an email?
No, as there are other types of email subject lines that work as well.
The how-to subject lines work great and get higher open rates usually, because it promises to reveal “how-to” achieve the benefit. It’s hard to write a bad how-to email subject line.
Simply join a mouthwatering benefit to the words “how to.”
Personalize your emails whenever possible.
Addressing your readers by name makes them feel like you’re speaking directly to them, which can increase the likelihood that they’ll read your email.
So always make sure on your forms to collect name and email address. Like this:
Join The EmoneyPeeps newsletter to learn more!
Segment your email list.
This ensures that you’re sending the most relevant information to each reader, which can make them more likely to engage with your email.
Almost all email marketing software you will use, has the ability to segment your list based on tagging, scoring, actions taken or custom fields.
This ensures your emails get sent to the right subscriber.
An example of email segmentation:
A customer is not going to get the same email as a lead who has never bought from you.
The new lead, you might offer a discount or limited offer as an enticement to purchase for the first time.
An existing customer may get an email with an upsell offer to a product or service they already bought, or get a complimenting product offer.
Also, People leave their online shopping carts without completing a purchase for a variety of reasons.
So this subscriber will get a different email yet, because it is proven that shopping cart abandonment emails sent within an hour boost conversions by 6.33%.
A/B test your emails.
This allows you to compare different versions of your email to see which one performs better. Try testing different subject lines, images, content, and call-to-actions to see what works best for your audience.
If you fail to split test, you will leave a lot of money on the table!
Keep an eye on your metrics.
Checking your email metrics will allow you to see how well your email campaigns are performing and make necessary adjustments accordingly.
We have discussed these metrics in detail through the last two sections you have read in this article..
So as a reminder we are saying it again, your metrics are everything..So know them!
- Open rates
- Click-through rates (CTRs)
- Click to open ratio (CTOR)
- Total email conversions
- Email-based bounce rate
- Spam score
- Incoming revenue and return on investment (ROI)
- List growth rate
If you know them, you can improve them!
By following these steps and tips, you can create an email marketing strategy that is both successful and sustainable.
Email Marketing Courses
Email marketing is one of the most powerful ways to make money online, no matter what type of marketing endeavor you are pursuing or business you may have.
With that being said, If you have absolutely no experience with email marketing what so ever, then please take our advice and take one of the email marketing courses below.
Believe us when we say, trial and error is no fun..Don’t just wing it, learn it and master it.
Then take these new skills and use them, to increase your income, to get a new job, to grow your business, what ever it may be, just use them!
HubSpot Email Marketing Academy
HubSpot has a really great thorough email marketing course you can go through for free.
All you need to do, is sign up to get started. You will have unlimited access to their complete library of email marketing education.
There is a total of 9 lessons, 28 videos, 9 quizzes, and just over 3 hours of content in this course. It’s a great way to learn and master email marketing.
- 100% free. No credit card needed
- Available in five languages
- You will learn all of the fundamentals of email marketing
- Once completed, you will have one of most in-demand skills in digital marketing and receive a certificate.
Wishpond’s Email Marketing Masterclass
This email marketing masterclass for beginners is a short 30-minute course taught by a Wishpond digital marketing expert.
It includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items.
- 100% free. No credit card needed
- You will learn about email Campaigns
- Common email marketing mistakes
- How to create an email marketing funnel
- Growing your email list
- A/B split testing your campaigns
The Wishpond platform offers many other free marketing courses and access to user guides like “How to Create a Landing Page” or “Marketing Automation.”
GetResponse Advanced Email Marketing Course
With this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
GetResponse’s advanced email marketing course has 9 Teachers, 28 Lessons, 6 Quizzes, over 3 hours of training, and an Industry-recognized certification for you on completion.
This course is $199 one-time fee, and is well worth every penny!
In this certified course, you’ll learn:
- Module 1: Introduction to email marketing
- Module 2: List building and management
- Module 3: Creating effective emails
- Module 4: Deliverability and compliance
- Module 5: Advanced email marketing
- Final exam
Is email marketing effective?
Yes, dollar for dollar spent on any marketing strategy, email marketing wins every time. It brings in the highest ROI as we discussed much earlier in this article.
I have personally been doing email marketing now for over 15 years, and it still dominates all other marketing that we do.
Email marketing builds repeat buyers, and nothing also can compete with that, as once you acquire a lead, they can be with you for years with no further cost.
When software company Adobe did a survey in 2019, on how much time people spend checking their email, here is what they found.
Now, since 2019 a lot has changed, and we are even more digital, and even more people work online, or use the internet in some way.
Email usage is only growing, and so is email marketing, so you bet it is effective!
Is email marketing inbound or outbound?
With Inbound email marketing you attracts leads and customers by creating valuable content and offers tailored to your audience.
Typically, inbound emails are sent to leads that have already expressed interest in your product or service or have subscribed to your email list through marketing that you have done.
Outbound email marketing involves reaching out to prospects who haven’t yet opted into communication with you.
By nature, outbound emails are unsolicited and can be considered ‘Cold Emails’, since it involves reaching out to an audience regardless of whether the audience sought you out or not.
The biggest difference between inbound and outbound email marketing is in how the leads were acquired.
Whereas inbound email marketing only targets customers who’ve expressed an interest in your product or service, outbound email marketing does not require recipients to opt-in to receiving emails.
Companies will acquire email lists and essentially “cold email” their audience with information.
Can I do email marketing without a website?
Yes, you can.
Most email marketing software or CRM’s have page builders that you can connect seamlessly to your email marketing campaign. There are many affiliate marketers and entrepreneurs that do not have their own personal websites.
They simply sign up to an email marketing platform like GetResponse, and use their email marketing tools, and landing page builder.
However, there are many benefits to having your own website, like having a professional domain level email address, which will increase deliverablity.
So we always recommend having your own website.
Is it legal to send marketing emails?
Do you ever get marketing emails from Walmart, Amazon, Dell, Capital One or other email ads shoved in your inbox?
What is double opt-in in email marketing?
You can set up your email campaigns to be either single opt-in or double opt-in.
Users are added to your email campaign list right after they enter their email address and click “Subscribe.” They do not need to confirm the subscription with a confirmation email.
Double opt-in requires the user to go and find the email confirmation from you in their email provider, and click on a link in it, to confirm their subscription to your newsletter.
We use both double and single opt-in in our marketing, all depending on the type of offer we are promoting.
Is Email Marketing Dead?
Email marketing is far from dead, and will never be dead, as long as people keep checking and reading their emails.
The online world is growing and changing at an extreme pace, as more and more businesses, employees and people in general come online.
There is even more potential from email marketing than there has ever been..As there are more people online than there has ever been.
After doing email marketing for many years between me and my son, the one thing that we do recognize that is changing, is the amount of competition is growing, so if your not doing email marketing, you will get left behind in the dust..
It is even more important to be doing it now, so if you have not got started with email marketing, there is no better time than now.
We really hope our guide on email marketing helps your business be much more effective and prosperous.
If you ever have any questions, don’t hesitate to post them in the comments section below or just say hello.
Your Friends And Partners
Richard And John Weberg
P.S. If you like this article, please make sure and share it, as we hope you can see by reading it, many others would benefit as well.