When building and running a website, it is important to choose the right content management service (CMS). Content is king on the Internet, and every brand needs to present media that effectively communicates with their customers.
TechRadar explains, “digital marketing is arguably one of the most important areas of commerce, although it’s often neglected. To maximise your operation’s potential, you need a reliable content management system (CMS). You’ll find plenty of them out there, and they all allow you to create and manage your own content, website and blogs.”
WordPress is by far the largest, but other popular CMS services include Wix and Squarespace. Here is a list of popular CMS platforms to consider. They all offer the same basic tools for publishing, along with plugins that support ecommerce, advertising and more, but each one has pros and cons depending on your business goals.
What Does A CMS Do?
A CMS platform makes it easy for regular people to create and manage professional websites. Thanks to these platforms, you don’t need to be a pro to publish quality content, which removes a huge barrier to entry for business owners and content creators around the world.
What Is The Best CMS For My Website?
Choosing the right CMS comes down to a number of things, depending on your website needs. Here are some factors to consider when picking the right CMS for your business:
Most quality CMS comes with costs for the professional or advanced features. Free and open source platforms will require you to pay to host the site yourself. Other platforms are downloaded as software that runs on your device. Whatever your budget, most platforms have reasonable prices for the services you receive.
Ease of Use
You’re using a CMS because you don’t want to waste time coding and troubleshooting. Don’t choose an amateur CMS that will make your job harder than it already is.
Search engine optimization is one of the most important parts of publishing content online. Make sure your CMS platform has Google and other Ad partners to maximize your SEO visibility.
Support & Customer Experience
Open source CMS platforms don’t have customer support but may have message boards and communities that can walk you through problems. If you are paying for a service, you should expect traditional phone and email support as well as timely billing support.
A quality CMS platform will give you tools to easily export data between programs. A CMS that tries to limit your access to your data, or makes it difficult to convert are not the best choice.
Use plug-ins and special features to customize every part of your customer experience. Some people prefer text, others audio, others video. Use the tools at your disposal to serve everyone their desired content dish.
Don’t ignore the importance of protecting your website and customer data. Review your CMS platforms security provisions and add your own if they are not up to your standards.
Extensions And Add-Ons
Even when using the most detailed CMS, you will need to customize your website’s features in ways that are completely unique to your business or industry. The beautiful thing about plug-ins and extensions is that they are often community engineered. Ask around to see what add-ons are supercharging other ecommerce businesses and don’t be afraid to get under the hood and experiment with new apps as they become available.
Are You Ready To Start Using A CMS For Your Website?
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