Email Nurture Campaign Best Practices: Nurture Campaigns That Convert
Email nurture campaigns are one of the most effective ways to keep your customers engaged with your brand.
By sending a series of emails that provide valuable content, you can keep your customers interested in what you have to offer and build a relationship with them over time.
There are a few key things to keep in mind when creating an email nurture campaign:
- Make sure your email list is clean and up-to-date. This will ensure that your emails are being delivered to the right people.
- Segment your email list so that you can send more targeted content. This will help you to create a more personalized experience for your customers.
- Create engaging and informative content that will pique your customers’ interest. The more relevant and interesting your content is, the more likely your customers are to engage with it.
- Send your emails regularly and consistently. This will help you to build a relationship of trust with your customers.
- Measure your results and adjust your campaign accordingly. This will help you to optimize your email nurture campaign for the best results.
By following these best practices, you can create an email nurture campaign that will be highly effective in engaging your customers and keeping them interested in your brand.
In fact, you can even sell high ticket digital marketing products & services with how well email nurture campaigns convert.
Let’s take a look at some email nurture campaign best practices.
Best Email Nurture Campaign Strategies
There are a lot of authorities on email marketing throughout the world that will try to influence your email marketing efforts. However, only a few select email marketing leaders – understand how to create a well designed email nurture campaign that will convert.
Below you will find the best ways to design email nurturing campaigns correctly. This process for creating nurture campaigns is precise, when compared to regular emails being sent out to any email list.
So, without further ado…
Here are 6 best practices for creating successful email nurture campaigns:
Create Valuable Content
You’ll find that quality content of actual value is what your email list needs desperately. For any email marketing list to be nurtured correctly, they need to given content that is enticing, educating, and entertaining.
Be emailing your list this variety of content, you’ll build a genuine relationship with your subscribers. Thus, by creating this genuine relationship, your leads will buy more often and become customers. Your campaigns will begin to be wanted by every lead, because each lead will actually value the content you are sending.
Don’t be afraid to send discounts, bonuses, videos, and much more to your email list in order to engage them fully. Each email should be unique in the perspective or views it has. One of the biggest email mistakes, is to email nonstop 1 idea messaging.
Focus On One Topic (that is relevant)
Your email list is usually only interested in one or two particular topics. For example… If you are generating leads that are looking to buy dog food from you – most likely they will only be interested in dog related content, services, and products.
Because of this, you should focus on this one topic to discuss and create content around in every email or email series. Campaigns should be focused.
More importantly, by writing emails that are on one particular topic, you focus your leads attentions on the subject more intensely. This will increase your lead to customer conversion rate, and much more! (especially through email)
Test And Track Email Metrics
If you want your email marketing efforts to actively produce the most results possible, then you need to track and optimize your email metrics. Why?
Because if you can increase your click through rates (CTR’s) by even 20% – you potentially will generate 20% more sales as well. So know your KPIs for email marketing!
This same thought and idea is also applied to your open rates, unsubscribe rates, bounce rates, and so much more. All of your email metrics when optimized, can improve your businesses general results it produces.
Also Read: Our Email Marketing Segmentation Guide
Personalization Of Your Emails
You can increase your sales & customers generated through you email marketing efforts, by using personalization.
What is email personalization? Is is the process of personalizing your emails to target each specific lead who will be receiving your emails. For example, you can personalize a subject line so it says your leads name in it.
You can also, put your leads name in your body copy of your emails.
The ability to personalize your emails like this, depends on the autoresponder or CRM (customer relationship management software) you are using.
With some email marketing tools, it’s simple to put in a tag that automatically fills up with your leads name / numbers / etc – when emails are sent out.
Personalization will definitely improve your open rates and email rates quite drastically when it’s done correctly. Especially in a lead nurturing email. When you use personalization in nurture email campaigns like this, you’ll see improved email results. Just give it a try!
Stay Consistent With Every Email Nurture Sequence
This one factor of email marketing will determine your success or failure. The consistency in how you follow up, and how often you follow up, will determine how well your leads are nurtured.
And how well your leads are nurtured, will dictate the profits generated from your email list & email marketing.
You should be emailing your list at least a few times a week or more. As well, you should email your leads from a variety of perspectives and ideas with each email sent. Be consistent, and results will come! Campaigns that are sent consistently tend to have the biggest impact & profit produced. More email please!
Your campaigns and every email need to be sent on a consistent basis.
Email Marketing Automation
In order to have your lead nurturing efforts be effective, all of your email follow up needs to be automated. This means that segmentation, follow up series, sales emails, and every form of lead nurturing campaigns – should be automated. This will save you a lot of time and money, especially over time! Email marketing campaigns are only as successful as they are automated and able to be optimized!
Every campaign and email sent can only truly nurture efficiently if the work to send them out isn’t all entirely manual.
5 Effective Lead Nurturing Campaign Tactics
There are a variety of more specific and effective lead nurture campaign tactics that can take your email marketing to another level.
This success will happen for you once you apply and use these lead nurture campaigns. Get ready, because they are truly effective. Your campaigns will start generating more revenue with every email.
Here are five proven strategies that have been effective over the years for email and campaigns. These marketing strategies are great for increasing your email metrics across all campaigns.
Multi-Channel Techniques
(combination of email marketing, social, outreach, text)
When you follow up with your leads using lead nurturing as a priority, you need to use more than one form of follow up.
To nurture your leads better and increase conversions, you should be following up from a variety of sources. By doing this, you’ll increase the number of contact points your lead has, and engage them more.
A good CRM will allow you to do this very easily
Following Up Leads
You need to follow up with leads consistently and with a variety of different approaches.
A lead that gets sent the same sales page 10 times in a row, isn’t going to turn into a lifetime customer, because their is no creativity being used.
They are going to get bored with your offer. Use a variety of different sales pages, bridge pages, and videos – to successfully nurture leads correctly.
Most reputable email marketing services provide landing page builders, which will allow you to bring more excitement to your offers on a regular basis.
Use Brand Tone And Messaging
Your nurtured leads will respond well to messaging that calls out directly to them. By using personalization, you’ll increase your click through rates, open rates, and conversions of your email marketing efforts.
You can personalize your head lines, parts of your body copy, and also your sign off signatures. The tone of your copy, can also be written in a personable tone in order to improve your leads’ trust with you. This personalization makes your nurturing emails much more effective.
Ranking Prospects
In order to correctly nurture each lead and prospect as they should be, they should be categorized and organized into rankings. Depending on how engaged they are with your emails, different sections of leads need to be sent different kinds of content.
You should segment apart your engaged leads, from leads that have purchased, from leads that are not engaged.
Once you identify each segment and what they need, send them related nurturing emails to convert your leads into customers.
Targeted Content
Highly targeted content is great for nurturing your leads and turning them into customers. This means that you need to send them the precise content they need that will improve their trust with your brand.
All content, videos, discounts, freebies, and giveaways you send to your list – should be sent to the leads that need that particular kind of content.
For example, if I have a segment of leads that are opening and clicking on emails but are yet to purchase – they may need to receive a discount email to push them over the edge to buy.
Read Also: Best Email Marketing Strategy
How To Write Successful Lead Nurturing Emails
Writing a successful lead nurture campaign take a lot of effort. As well, you’re going to be required to use many of the lead nurture tactics that you’ve read so far. Why?
Because you should realize that your leads are actual people. And your emails are direct, and one of the main forms of communication between your brand and your leads.
This written communication dictates how well they trust you. This level of trust, then dictates how much money your leads are willing to spend with you!
Let’s go through now, how to write a lead nurture campaign that converts!
- Focus on your copywriting. The copy and how well it is written in both your subject lines and body copy – is what will determine how successful your lead nurture campaigns will be. Take your time, and write effective copy that draws in and converts attention into customers.
- Focus on each aspect of your email, one step at a time. If you take writing your email with one broad swoop, you’ll fail or write a bad email. This is why you need to focus, in order, on each individual aspect of each email your write. By focusing carefully on each element, you’ll end up with a great email at the end of the process!
- Use each of the lead nurture tactics and strategies you read through above. These lead nurturing strategies have been perfected. Over 10 years of getting an 8.4X ROI with email marketing, the strategies on lead nurturing you’ve read through, are effective and work!
If you don’t want to do the work yourself, then you could consider investing in email marketing outsourcing services to do all of this for you.
How Many Emails Should I Have In A Nurture Sequence?
In any email campaigns or email marketing automation sequence you send – the number of emails sent matters. Because the more emails you have, the more you nurture each lead.
However, you’ve probably been told the myth, that you “shouldn’t spam your list”. When in reality, it is very difficult to spam a list, as they signed up to get your emails for a reason. A nurture email campaign purpose is to truly nurture and relate to each lead.
So most likely, you need to email way more often then you do right now! (or put your email sequence into a drip campaign)
Entrepreneurs and businesses that only send emails once to twice a month, are really missing the mark, and will leave tons of money on the table for their competitors!
If you are manually sending a lead nurture sequence, here’s how you should structure each email and campaign in order to nurture each lead.
- Send 1 email per day.
- Send 10 emails per sequence
By following this short guide, you’ll be able to send enough emails in a short enough time frame & from enough perspectives, to be able to successfully nurture your leads with the right campaigns.
If you are building an automated email nurture sequence, here’s how you should design it.
- Have 1 email sent out automatically to your email list per day.
- Have an automated email nurture sequence that is 12-15 emails long.
When you have an automated email series, you’re able to extend the duration of the campaign with improved success.
Most businesses make the mistake of only sending an email or campaigns when there is a launch or new deal. Don’t make this mistake in your own email journey. You’ll want to email as frequently as you possibly can. And you’ll want your campaigns to nurture every lead as much as possible.
Why Lead Nurturing Is Important And What It Does
Learning how to write a successful lead nurturing campaign will take time, effort, and failure.
The great thing is, once you’ve become more experienced through writing these email nurture campaigns, you’ll be able to write high converting email campaigns that can scale your businesses growth quickly. .
email marketing still remains to be the #1 highest converting form of marketing to date! The better you become at it, the more profits your email will produce on a daily basis.
Do not underestimate email marketing and the email nurturing process…
Follow this guide closely if you want to be effective at turning your leads into lifetime raving fans.
FAQs
What Is An Email Nurture Campaign?
An email nurture campaign is a series of emails that is made with the purpose to nurture leads in order to convert them into customers. It builds a better bond and trust with your leads.
Why Is A Nurture Campaign Important In Email?
Email campaigns are important because they can dictate the number of customers & sales your business produces on a daily basis. The better your emails, the more customers you’ll generate!
B2B Marketing Email Campaign Best Practices?
The top B2B email campaign best practices are the ones that build a genuine relationship with your leads. Because your leads are real people with real feelings, who want be treated with respect and care.
Will Email Nurture Campaigns Help Me Make More Money?
Yes, if you write high quality email nurture campaigns, then you’ll be able to Get Paid To Send Emails, since your emails will be generating sales more regularly.
Thank you so much for reading through our email nurture campaign guide. We appreciate your time, and hope you enjoyed it!
With our kindest regards,
Jon Weberg
Richard Weberg
Also Read: 20 Work From Home Email Jobs
