Why You Should Hire A Pay Per Click Consultant in 2024
Whether or not to hire a pay per click (PPC) consultant is a question that many marketers and businesses face on a regular basis.
Every single entrepreneur needs leads, customers and sales to make any money, and if your not getting enough of them, it may be time to seek the help of a professional.
Pay Per Click Consultant: Should You Hire One?
PPC advertising can be a great way to drive targeted traffic to your website, but it can also be expensive and time-consuming if you don’t know what you’re doing.
So, Is It Worth Hiring A PPC Consultant?
The answer to this question depends on a number of factors, including your budget, the size of your business, and your level of expertise in PPC advertising.
If you’re just starting out or your business is not growing, it may be wise to hire a PPC consultant or agency who can help you set up and manage your campaigns.
A good consultant will be able to help you target the right keywords, create effective ads, and optimize your campaigns for maximum ROI.
Pay per click marketing can be very confusing to many people, as there are a lot of data and targeting options you need to know so you reach the right audience without breaking the bank..
What is Pay Per Click?
Pay per click (PPC) is an online marketing model in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s your way of buying visits to your site, rather than attempting to “earn” those visits through organic traffic.
PPC is a widespread and effective form of advertising, but it can be complex and challenging to manage on your own – which is where a pay per click consultant comes in.
A pay per click consultant is someone who specializes in managing and optimizing your PPC campaigns.
Although this article goes into a lot of detail, we are very familiar with the pay-per-click model, and are happy to answer any questions you may have.
In our Profitalize course, we offer you some great marketing tips, proven campaign strategies and ways to maximize your budget to its full potential.
Pay Per Click Marketing
Pay Per Click Marketing can be an effective way to drive traffic to your website and generate leads.
However, it is important to work with a pay per click consultant to ensure that your campaigns are properly managed and optimized.
Otherwise, you may end up wasting money on clicks that don’t convert into customers.
When done correctly, pay per click marketing can be an effective way to:
- Drive traffic to your website
- Generate leads
- Increase brand awareness
However, pay per click marketing can be very complex and time-consuming.
That’s why it’s important to work with an experienced pay per click consultant who can manage and optimize your campaigns for you.
At eMoneyPeeps, we have helped many people like yourself to get the most out of your pay per click marketing campaigns.
Contact us here to learn more about our pay per click management services we recommend.
Example Of A Pay Per Click Ad
What better way than to explain the mechanics of an example pay-per-click before your very eyes!
At least if you have some sort of an idea how ads work, hiring a pay per click consultant will become easier for you.
So, here is a PPC ad on Google, which appeared when we searched for ‘Removals Minnesota’.
This is for a removal company in Minnesota, and we know it is an ad because it is marked as such in the top left hand corner.
When you see these ads in the search engines or on social media, they either say ‘ad or sponsored’ next to it.
If I went ahead and clicked it, Google would then charge a set amount to the business who is running this pay per click campaign.
Sound simple?
What we don’t know is the exact keywords and demographics the ‘Midwest Moving Company’ have used and are targeting, but our experience tells us that it will be something along the lines of:
- Removal Companies Minnesota
- Long Distance Moving Minnesota
- Removal Quote Minnesota
- Junk Removal Minnesota
Do you get the picture?
Now, there are probably a handful of removal companies who are competing to ‘win’ these keywords.
Competitive keywords often cost a lot more to ‘bid’ on. Here are some examples of really expensive keywords. These amounts are per click – with no guarantees that the ‘clicker’ or customer will buy.
- Car Insurance – $40 per click
- Casino – $55 per click
- Bail bonds – $59 per click
- Lawyer – $45 per click
These are VERY expensive keywords to target, and unless you have a big advertising budget, you are unlikely to want to target them on your own.
On the other hand, here are some popular but cost-effective PPC keywords you could target if you were an online affiliate marketer:
- What is affiliate marketing? – $0.37
- Slack autoresponder – $0.01
- Social media marketing tricks – $0.05
- Email list building strategies – $0.10
So, PPC advertising can work really well – if you know what you are doing, and depending on your business type, budget and how much you make per lead or customer, based on your business.
Because when people who are searching click on these ads, they are generally looking for what you offer, and that is why it is so important to get the targeting right. If your spending $45 a click or more, you better know what you are doing..
PPC Costs?
Now that you know how PPC advertising works, it’s time to ask the million dollar question – how much does it cost?
This will depend on a number of factors, such as:
- The keywords you are targeting
- The competitiveness of the keyword
- Your budget
- The type of ads you create
- The country you are targeting
- And if you are paying a consultant or agency to run your campaigns
Generally speaking, you can expect to pay anywhere from $0.05 – $100 or more per click, for targeting keywords that people actually search for.
As you can see, there is a lot to think about when it comes to setting up a PPC campaign.
So these factors are all things to consider when determining should you or your business do it on their own, or hire a pay per click consultant?
Running a Pay Per Click Campaign
Before you hire a pay per click consultant, there are a few key things you need to know in order to run a successful pay per click campaign.
First, you’ll need to select the right keywords.
These are the terms that potential customers will search for when they’re looking for products or services like yours.
You’ll want to choose keywords that are relevant to your business and that have a high enough search volume that you’ll be able to generate enough web traffic to your site.
Once you’ve selected your keywords, you’ll need to create ads around them.
These ads should be well-written and relevant to the keywords you’re targeting.
They should also include a call to action, telling potential customers what you want them to do once they click on your ad.
Here is an example of a well optimized ad -with clear messaging, great title, CTA and laser targeted links from Nike:
Finally, you’ll need to set up a landing page for your ad on your website.
This is the page that potential customers will end up on when they click on your ad.
Your landing page should be well-designed and relevant to the keywords you’re targeting.
It should also include a call to action, telling visitors what you want them to do when they get there.
If you follow these steps, you’ll be able to run a successful pay per click campaign that will help you generate more traffic and leads for your business.
7 Awesome PPC Strategies
Pay per click can often seem daunting, but it doesn’t have to be.
We have listed some excellent PPC strategies for those who know a little bit about pay per click, or just want some better advice.
Define your goals
Before starting a ppc campaign, you need to have a clear understanding of what your goals are.
What are you trying to achieve with your campaign?
Do you want to increase brand awareness, generate leads, or drive sales?
Once you know your goals, you can create campaigns that are designed to achieve them.
Research your keywords
One of the most important aspects of a successful ppc campaign is choosing the right keywords.
You need to select keywords that are relevant to your business and that potential customers are likely to use when searching for products or services that you offer.
You can use keyword research tools like Google AdWords Keyword Planner to help you find the right keywords.
Honestly, keyword research is a HUGE part of making a success of your business, and hiring a pay per click consultant will drive your business forward.
Create targeted ad groups
Once you have your keywords, you need to create targeted ad groups.
An ad group is a collection of ads that share the same keywords.
Creating targeted ad groups allows you to create ads that are relevant to the keywords that they target.
This is important because it helps to improve your quality score, which can lower your costs per click and increase your ad ranking (this is a great tip!)
Write compelling ads
Your ads need to be well-written and relevant to the keywords that they target.
They should also include a call to action so that potential customers know what to do when they see your ad.
Any pay per click consultant worth their salt will ALWAYS write very compelling ads, providing you choose a good one.
Target your landing pages
Your landing pages need to be relevant to the keywords that you are targeting and the ads that you are running.
They should also be designed to meet your goals.
For example, if you’re trying to generate leads, your landing page should include a form where visitors can enter their contact information.
Monitor your campaigns
Once your campaigns are up and running, you need to monitor them closely to see how they are performing.
You can use tools like Google Analytics to track your campaign’s progress and make changes as needed.
Test, test, test!
Finally, don’t forget to test your campaigns regularly.
Try different ad copy, landing pages, and keywords to see what works best for your business.
PPC is a great way to drive traffic to your website and generate leads or sales.
By following these tips, you can create successful campaigns that will help you achieve your goals.
If you require some help with any of these pay per click strategies, get a hold of us here.
Recommended Pay Per Click Courses
As you may probably realize, there are a ton of PPC courses, but which is the best fit for your business?
We have used many courses, some were rubbish, but others helped us drive traffic to boost our leads, signups and sales.
If you do go ahead and hire a pay per click consultant, they will often point you towards a course to help you learn more.
Here are our recommended pay per click courses:
Facebook Ads
This COMPLETE Facebook Marketing Mastery Course will teach you everything you need to know about mastering Facebook advertising.
You’ll learn how to create effective pay-per-click (PPC) ads, target your audience properly, measure your results, and much more.
With 196,000+ students already enrolled in this course, there’s no better way to learn Facebook marketing than with this comprehensive online program.
So what are you waiting for? Enroll today and start mastering Facebook advertising.
Bing Ads for Beginners
In this course, you will learn how to create and manage pay per click campaigns on the Microsoft Advertising Network.
You will also learn how to build keyword lists and write ads that are effective and get results.
This course is designed for beginners, so no prior experience is necessary.
By the end of this course, you will be able to create and manage your own pay per click campaigns on the Microsoft Advertising Network.
So let’s get started.
Google Ads For Beginners 2024
Google Ads is a powerful advertising platform that can help you reach new customers and grow your business.
But if you’re new to Google Ads, it can be tough to figure out how to get started.
That’s where this Google Ads for Beginners course comes in.
This course will walk you through the entire process of setting up and running a successful Google Ad campaign from start to finish.
You’ll learn about important concepts like keywords, match types, ad extensions, conversion tracking, and more.
And we’ll show you how to put all of these pieces together to create an effective campaign that will help you achieve your business goals.
So if you’re ready to learn how to use Google Ads to grow your business, this is the course for you.
Enroll now and let’s get started.
Sign Up to Google Ads for Beginners
Easy YouTube Google Ads
In this course, you will learn everything you need to know about creating and running successful pay per click ad campaigns on YouTube.
The course starts with the basics, teaching you how to set up your Google Ads and YouTube channels correctly.
You’ll learn how to do research the easy way, so you can find the right audiences for your ads quickly and easily.
They’ll also show you how to create simple ads that get your ideal customers clicking.
You’ll learn all about copywriting for landing pages, and walk you through some of the best video ad campaigns out there.
Plus, there are tons of tips and tricks for analyzing your data quickly and effectively, so you can scale your campaigns for maximum success.
This course is perfect for anyone who wants to learn how to create and run successful pay per click campaigns on YouTube.
Hiring a pay per click consultant will help you manage your budget, select the right keywords – and run the right ads for you.
If you want to learn more about hiring a pay per click consultant, or just want some guidance, eMoneyPeeps are here to help.
As always, if you have any questions, please don’t hesitate to post them in the comments section below or just say hello.
Sincerely,
Your Friends And Partners
Richard And John Weberg
