Creating the right user experience (UX) for customers is the most important part of building your businesses website.
In this digital age, customers will prioritize companies that make their lives easier, and a good UX design for websites can help them access your products and services at an exponential scale if you prioritize great UX.
Whether your business goals are higher revenues, more customers, or higher efficiency, a well-executed website redesign could be the missing link to hitting your next big goal.
Great businesses know that they must perfect every process at their disposal to meet users where they are, whether in person, on social media, through email, or via phone.
An effective website is the central hub for all of these touch points, helping visitors build interest, trust and affinity for your brand through a seamless experience.
But there’s so much more to consider when building a winning website.
This article will give you some of the key details to focus on when creating a next level site for your business, as well as specific tips for optimizing your UX design for your websites visitors.
What Is UX Design For Websites?
UX design for websites is a process used to create web pages and sales processes that are user-friendly and easy to navigate. You want to eliminate any friction.
It also requires the designer to consider the needs of their target audience and understand how a website can be improved to better target those needs. By using UX design, a website becomes more usable by its intended audience.
As consumers and your target audience view any follow up, sales process, advertisements, websites of yours – they need to go through a pleasant and smooth experience. One of the metrics we measure UX design by, is usability.
Customer usability and experience is a huge part of what will determine customer acquisition, and customer retention.
These 2 metrics are the most important metrics responsible for growing businesses to scale profitably and efficiently with a positive culture like following.
Why Does UX Design Matter?
Your user and customer experience is what defines your brand, credibility, and respect in the industry. Word of mouth travels fast – and if you have one of the best user experiences in your marketplace – you’ll be able to out perform your competitors.
As we’ve all heard the saying, “The customer is always right”, it’s accurate and true today.
UX design is a highly undervalued and underused process. However, the more you learn to master the UX design craft and skill, you’ll be able to improve your profitability.
UX design for websites, funnels, courses, membership sites and sales processes – is extremely valuable .
If you want a full overview and UX design education and course, you can learn more at Marketing Mastery Elite.
How Does UX Design Work?
UX design and user experience design is a delicate balance of many different forms of marketing and business foundations.
In any website design for example – the following elements must be perfected in order to both increase conversion rates and deliver a good user experience…
These are the 4 parts of UX design for websites, and any other form of marketing and sales pages…
- Aesthetic design – how things look and appear
- Kinesthetic design – the overall feel of your work
- Copywriting – the direct communication to your user or audience
- Balance of all elements – a good mixture of everything done well and put together
Elements such as: buttons, menus, images, and fonts should work well together so users can access their desired content quickly and easily.
The goal of UX designs is to simplify the user’s experience with a website and make it easy for them to find what they’re looking for with minimal friction.
As an example: Let say you are selling a SEO course online, and you deliver the course through a membership site.
Now, your course is selling like hotcakes, but you are finding that you have a super high cancel or refund rate, the culprit might just be that your user experience (UX) is bad.
We have purchased many courses online and have been in many back offices of membership sites and 8 out of 10 times the usability of the members area is horrible.
If people can not access what they have purchased in an easy way, and there is no clear cut path for them to follow, they are going to abandon what you have sold them.
You have to remember just because you may like it, does not mean that your users will. You have to look at your website and your marketing pages as though you have never seen it before.
Accessibility Over Aesthetics
With the advent of online shopping, decisions on UX design for websites are just as important as the physical location and layout of brick and mortar stores.
While decor and ambience are important parts of a brand’s reputation, customer decisions are much more influenced by factors like location, convenience, and customer service than the furniture or music playing in your establishment.
This same principle applies to your website, which is your digital establishment.
Every detail plays a factor in the success of your UX design whether it be the HTML address you choose to host your website on or the varying navigation and loading speeds mobile and desktop users will have on your site.
Hackermoon explains, “The gist of UX design is to build easy, efficient, relevant and a pleasing experience for the user.
” Great businesses do this by integrating “market research, strategy, product development, and design to build user experiences” that “act as a bridge to the customer and understand as well as fulfill the needs and expectations.”
UX design for websites tips to keep in mind when creating your website:
Define Your audience
You should define and prioritize the needs of all of your customers and visitors, from the millennial who follows you on social media to your Grandparents.
Domain Name & Hosting
Short, simple, and easy to remember is ideal for website names. If you can’t get the domain name you want on a .com domain, look into alternatives like .net and .us.
We recommend that you not just choose a good domain name, but only invest in the best hosting solutions possible. Liquid Web hosting is among the best hosting providers you should consider.
As how fast your website loads is also critical to a good UX. As more than half (53%!) of mobile users will abandon a site if it takes longer than three seconds to load up.
If you have your website on a cheap shared server, you need to move it!
It should be easy to explore every corner of your site without getting lost or confused.
Get to the point. Provide up to date contact info and hours of operation and make it easy to find the homepage for the less technically savvy in your customer base.
Don’t overwhelm users with data grabs, obnoxious auto-play media or immediate requests for business.
Provide value first and make the transaction process intuitive and thorough to provide confidence and security.
Plug-Ins And Automation
There are tools to simplify and optimize user experiences for every business if you do your research.
Whether it’s artificial intelligence-driven bots or data analytics, the possibilities are endless if you know what your goals are.
Crm’s can aide you greatly in creating better user experience through massive automation.
Pay your hosting fees ahead of time and schedule content that will consistently keep your audience up to date on your company. A website is not a one-off project, so prepare to maintain and develop your site over time or your business will pay for the neglect.
The Science Behind UX
According to Usability.gov, Peter Morville represents standard UX basics that can be applied to most modern businesses through his User Experience Honeycomb. Morville notes that in order for there to be a meaningful and valuable user experience, information must be:
- Useful: Your content should be original and fulfill a need
- Usable: Site must be easy to use
- Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
- Findable: Content needs to be navigable and locatable onsite and offsite
- Accessible: Content needs to be accessible to people with disabilities
- Credible: Users must trust and believe what you tell them
Overall, you must unite these factors into a sweet harmony that subtly adjusts to each audience and the ever-changing goals of management teams.
Knowing the goals, abilities, and limitations of both your users and your management team will guide your UX development and make it clear where adjustments can be made to your UX.
As long as you are dedicated to maximizing the quality of your customer’s experience by providing value and convenience, you find the right balance for your businesses ideal website.
It will take time, energy, and testing – to find the best UX design for your brand. You have a variety of different kinds of users with different personality types, and the more you can learn about them, the more you can focus your UX design efforts.
We’ve found that UX design for websites, blogs, courses and sales processes – is the most impactful when mastered.
Why UX Design For Websites Is So Important
Your website is the #1 place your customers and audience will view your brand through. This oracle lens is the perfect way to show your customers how much you care and have the ability to solve their problems.
The better your website is designed with UX design in mind, you give your business a true meaningful impact on your customers as they digest your content and learn more about your company.
UX design for website marketing strategies are sought after and the craft is becoming a mainstream staple in the business world.
UX designers and user experience contractors are being hired faster than ever before as businesses are looking to have themselves become the best user experience in their respected marketplaces.
When your UX is done right, you will have more profits and a better ROI.
Design The Perfect User Experience For Your Customers
When you’re looking to improve your user experience and really master the craft of UX design for websites, funnels, sales processes, emails, and more – you need to learn from those who already are masters of the craft…
We here at EmoneyPeeps would love to help guide you, make sure and check out our resources for marketing and automation tools that can help you in perfecting your UX design for websites.
Turn your business into a digital powerhouse in a flash. The resources we recommend will help you master UX design and improve your businesses profitability across the board.
We really hope this article has been extremely helpful to you. If you have any questions, don’t hesitate to post them in the comments section below or just say hello 🙂
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Richard And John Weberg