Creating the right user experience (UX) for customers is the most important part of building your business’ website. In this digital age, customers will prioritize companies that make their lives easier, and a well-designed website can help them access your products and services at an exponential scale if you prioritize great UX. Whether your business goals are higher revenues, more customers, or higher efficiency, a well-executed website redesign could be the missing link to your next big transaction.
Great businesses know that they must use every digital platform at their disposal to meet users where they are, whether in person, on social media, through email, or via phone. An effective website is the central hub for all of these touch points, helping visitors build interest, trust and affinity for your brand through a seamless experience. But there’s so much more to consider when building a winning website.
This blog will give you the key details to focus on when creating a next level site for your business, as well as specific tips for optimizing your UX design for websites.
Accessibility Over Aesthetics
With the advent of online shopping, decisions on UX design for websites are just as important as the physical location and layout of brick and mortar stores. While decor and ambience are important parts of a brand’s reputation, customer decisions are much more influenced by factors like location, convenience, and customer service than the furniture or music playing in your establishment.
This same principle applies to your website, which is your digital establishment. Every detail plays a factor in the success of your UX design whether it be the HTML address you choose to host your website on or the varying navigation and loading speeds mobile and desktop users will have on your site.
Hackermoon explains, “The gist of UX design is to build easy, efficient, relevant and a pleasing experience for the user.” Great businesses do this by integrating “market research, strategy, product development, and design to build user experiences” that “act as a bridge to the customer and understand as well as fulfill the needs and expectations.”
Here are some UX design for websites tips to keep in mind when creating your website:
Define Your audience
You should define and prioritize the needs of all of your customers, from the millennial who follows you on social media to your Grandparents.
Short, simple, and easy to remember is ideal for website names. If you can’t get the name you want on a .com domain, look into alternatives like .net and .us.
It should be easy to explore every corner of your site without getting lost or confused.
Get to the point. Provide up to date contact info and hours of operation and make it easy to find the homepage for the less technically savvy in your customer base.
Don’t overwhelm users with data grabs, obnoxious auto-play media or immediate requests for business. Provide value first and make the transaction process intuitive and thorough to provide confidence and security.
Plug-Ins And Automation
There are tools to simplify and optimize user experiences for every business if you do your research. Whether it’s artificial intelligence-driven bots or data analytics, the possibilities are endless if you know what your goals are.
Pay your hosting fees ahead of time and schedule content that will consistently keep your audience up to date on your company. A website is not a one-off project, so prepare to maintain and develop your site over time or your business will pay for the neglect.
Meet people where they are by leveraging key search terms, posting relevant and authentic content on social media, and enticing new visitors with rewards
The Science Behind UX
According to Usability.gov, Peter Morville represents standard UX basics that can be applied to most modern businesses through his User Experience Honeycomb. Morville notes that in order for there to be a meaningful and valuable user experience, information must be:
- Useful: Your content should be original and fulfill a need
- Usable: Site must be easy to use
- Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation
- Findable: Content needs to be navigable and locatable onsite and offsite
- Accessible: Content needs to be accessible to people with disabilities
- Credible: Users must trust and believe what you tell them
Overall, you must unite these factors into a sweet harmony that subtly adjusts to each audience and the ever-changing goals of management teams. Knowing the goals, abilities, and limitations of both your users and your management team will guide your UX development and make it clear where adjustments can be made to your UX.
As long as you are dedicated to maximizing the quality of your customers’ experience by providing value and convenience, you find the right balance for your business’ ideal website.
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