It can be frustrating to lose customers who showed interest in your site but didn’t convert. This blog will go over some of the most overlooked reasons your website isn’t converting at the rate you expect.
Website conversion optimization is a complicated topic, but it is worth investing the time to understand and master it!
What Is Conversion Rate?
Conversion rate refers to the rate at which your website visitors convert into customers.
You advertise and market to get users to visit your website. But what do they do once they’re there? Do they click around once or twice and then leave? Do they fill up a shopping cart then abandon it at the last moment? These are important questions for every business owner to ask.
According to Invesp, “The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%. The average eCommerce website conversion rate in the US stands at 2.63% as compared to the global website conversion rate of 4.31%.” Most companies fall between 1 and 5 percent, with few going beyond that window.
Why Is Conversion Rate Important?
Conversion rate is a great measure of the efficiency of your online store.
It shows a direct correlation between your marketing and sales objectives. You may be getting visitors to your story, but is all of that advertising really paying off?
If you can accurately project your conversion rates you can plan marketing and production accordingly. And when it comes time to scale your business, you will have an idea of how to grow at a steady pace.
If you know that every 100 visitors will lead to about 2 or 3 customers, you’ll be able to set realistic goals and track the effectiveness of different campaigns.
Why Isn’t My Website Conversion Optimization Working?
There could be many reasons why an ecommerce website is not converting at the desired rate. Here are some general tips to consider on your quest to find the perfect conversion rate.
Slow Loading Speeds
According to WebsiteHostingRating, 40% of users will leave a website that takes more than three seconds to load. Sure, that might just be their Internet connection, but you want to do everything in your power to avoid that from happening in any scenario. Most CMS platforms will optimize media and links to keep loading speeds fast. Their servers are much more reliable than hosting a site yourself in most cases. And the more time and money you invest in providing a fast and reliable customer experience, the more website conversion optimization you will enjoy as a result.
Poor User Experience
UX is one of the most important elements of online marketing today. If users do not associate your brand with an accessible and aesthetically pleasing user experience, every time, your sales will suffer as a result.
Do all that you can to simplify and stabilize your systems to create an enjoyable experience for users of all demographics and operating system types.
We don’t mean your advertisements are dull (although that would be a big problem, too). This is about pin-pointing the best possible audience using all of the data that is available online.
You can hire an expert to teach you the ropes of online advertising, then try your own hand at it. Define your audience, deliver ads to them, analyze their behavior for insights, and apply those insights to future ads.
You will become more efficient over time and get a better understanding of your audience’s needs and desires. That way, once they visit your site, they know exactly what they want and can’t wait to checkout before it’s too late.
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We really hope this article has been extremely helpful to you. If you have any questions, don’t hesitate to post them in the comments section below or just say hello 🙂
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