How To Write Email Copy That Sells – The absolute magical formula!

Just because you send an email to people, does not mean they will attend your webinar, purchase something, join you in an opportunity, or take any action.

Effective email copywriting is an absolute must and can be the difference between a 0% conversion rate and a %10 conversion rate from lead to a sale.

Before you write any email you need to ask yourself, what is the goal of this email?

Then you write the email according to your goal.

What action do you want them to take?

The importance of your email copy can’t be stressed enough in words. Email is 40x more effective in the acquisition of customers as compared to any other form of online marketing.

Getting the email copy wrong can be the difference between success and failure at converting people into customers.

We have 29+ combined years of writing promotional emails, so please take this email writing guide seriously..

Email Copywriting Roles

Yes, every part of your email has a role to play depending upon your goal for the email you are sending.

Here’s what we mean by roles…

• The job of the subject line is to sell the open
• The job of the email body is to sell the click, call, webinar or calendar meeting
• The job of the call to action is to get them to click now
• The job of the landing page, webinar, live meeting is to make the conversion (whether that conversion is an opt-in lead, a purchase, or to schedule a meeting)

Always Start With The Subject Line

Getting people to open your emails is of the utmost importance, so make sure and spend much time on crafting great subject lines, because if nobody opens your emails, you will never make any sales.

Here is our subject line formula.

End Result Customer Wants + Specific Period Of Time + Address The Objections
(in any order)

Your email subject lines should be concise and to the point. Do not make them extremely long, because they will get cut toff at a certain character count by most email providers.

Email Subject Line Examples:

• The Recession Is Here, Use This to Build Immediate Cash Flow
• Lose Weight While You Sleep -Stress free
• $90,000 a Year Repairing Cracked Windshields in your spare time
• Write a Book in 30 Days that sells like Hotcakes
• Write killer headlines in 2 minutes without thinking
• How to triple your opt-ins in 30 days for Free
• How to Eat More and still Lose Weight in record time. (I like this lol)
• How to start a 6 figure biz today with NO risk

People want to know “What’s in it for them?” Why should they open your email..?

Next, here are some guidelines to follow when writing the actual email body.

Email Body Copy Guidelines

1. Never write an email or subject line in all caps

2. Do not put excessive images in the email, 1 to 3 is okay.

3. Do not write the email body copy text in multiple colors, this makes the email extremely hard to read. Highlighting a few important words sometimes in yellow is fine.

It is okay to bold or use italics with a few important words, phrases or points in the email you want to highlight.  

But do not do it in excess.

4. Use proper line spacing and formatting, and don’t write super long paragraphs that look like big giant blobs of text.

5. Emails should look professional, not like a child wrote them with crayons.

6. The whole email should be congruent to getting the recipient to take an action, whether that is to call you, attend a webinar or presentation, click on a link.

7. And I REPEAT, the goal of each email you write is NOT TO SELL PEOPLE with the email itself.

That is the goal of your landing page (Sales page), webinar, live meeting or call..

The Call To Action

Your call to action should match with something in your offer, on your landing page, it needs to be congruent.

And depending on the the goal of your email, it will determine what your call to action says.

Call To Action Examples:

• Claim Your Free Course Now
• Claim Your Free Tour
• Claim Your Bonus Now
• Claim Your Discount Now Before It’s Gone
• Download Now – Before the Bonus Is Gone
• Instant Savings Starts Here
• Yes, I want money now!
• Get it now before it’s too late!
• Get Started Now
• Start Your Free Trial Today!
• See It In Action Here
• Click Here Now – Offer Expires Tonight
• Schedule a call today To claim your bonus
• Get Your 15% Discount Today Only

Write Email Copy That Sells (Anything)

Always remember, people only take action for two reasons.

Either to avoid pain or to gain something that gives them more pleasure, and if you can convey this in your emails and solve their problems, you will create more leads, signups, and sales.

When writing an email for what ever it is you are promoting, always ask yourself first, what would it be that would compel YOU to click on the link, book the sales call, etc

Features Versus Benefits

The distinction between features and benefits is a crucial concept in marketing and sales, as it helps to effectively communicate the value of a product or service to potential customers.

Features

Features are the inherent attributes or characteristics of a product or service. They describe what the product or service is and what it does. Features focus on the technical or functional aspects.

Benefits

Benefits, on the other hand, explain how those features add value to the customer. They describe the advantage or positive outcome that the customer will experience by using the product or service. Benefits focus on the emotional, practical, or financial impact on the user.

Example

To illustrate the difference, let’s use the example of a smartphone:

• Feature: The smartphone has a 12-megapixel camera.
  • Benefit: You can take high-quality, professional-looking photos that capture your precious moments with stunning clarity.
• Feature: The smartphone has a battery life of 24 hours.
  • Benefit: You can stay connected and productive all day without worrying about recharging your phone.
• Feature: The smartphone has 128GB of storage.
  • Benefit: You can store all your important documents, photos, and apps without running out of space.

Why It Matters

• Customer Focus: Benefits resonate more with customers because they address their needs, desires, and problems. While features describe the product, benefits explain why those features matter to the customer.
• Effective Communication: Highlighting benefits helps to create a stronger emotional connection with the customer. It answers the question, “What’s in it for me?” which is often the most important consideration for potential buyers.
• Increased Sales: By focusing on benefits, businesses can better persuade customers to make a purchase. Customers are more likely to buy a product when they understand how it will improve their lives.

Understanding and communicating both features and benefits effectively can significantly enhance email marketing and sales efforts, leading to more satisfied customers and increased sales.

Conclusion

We hope you can see after reading through this entire email copywriting guide, how it will help you write email copy that sells.

If you follow our advice you will learn how to write emails that are highly effective in creating more conversions and sales.

Determining your key email marketing metrics like – how often to send marketing emails, click thru rate, and open rates, is an absolute must to maximize one’s time, effort and money in producing profits as well.

If you ever have any questions, don’t hesitate to post them in the comments section below or just say hello.

Sincerely,

Your Friends And Partners

Richard And John Weberg

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