The hardest part of selling something is learning how to close a sale.
Closing ‘the deal’ lets you get paid for your efforts, and so learning how to do it well is how you will make a good living in affiliate marketing.
The art of closing a sale is something that can be learned, and one of the best methods to learn how to close a sale is by learning how not to do it!
Lets jump right in by showing you some classic techniques to closing sales from our experiences, along with methods that haven’t worked quite as well.
How To Close A Sale
When you are selling something, how do you define closing?
Closing isn’t about getting the buyer to say yes today.
It’s about continuing the sales process so you can continue getting paid!
If you stick to your closing strategy too long, then there will come a time when the prospect can no longer afford to buy.
The time frame for how long you continue the sales process is dependent on how badly your prospect needs or wants what you are offering.
Closing strategies that don’t work are the ones that create negative responses, so eliminating those from your strategies could be the difference between success and failure.
You’ll be able to close 100X more leads & prospects you communicate with after you’ve read through some of our best tips on how to close sales effectively, and efficiently.
As we go through our guide, you will learn how to close a sale in an ethical and reliable way.
You may discover that some common techniques when selling a service, or product, that are used by so-called ‘affiliate marketing experts’ can be misleading or just completely the wrong angle such as:
❎ high pressure sales tactics.
❎ talking over the client.
❎ offer misleading products or services
❎ make promises you cannot keep
❎ waiting too long to close
❎ selling after the close
In fact from our previous experience, we’ve have learned what works and what does not. Sometimes the person trying to make the sale just needs to listen more!
Our advice, tips, and strategy are taken from years (over 10 years now!) of closing sales experiences across multiple niches.
On one occasion, we managed to increase our ROI (return on investment) by an 8.4 multiple from our qualified leads!
We have closed sales over the phone, by email, on skype and in person.
5 Tips To Close A Sale Quickly And Effectively
When you are striving to close a sale, how fast you can do it is crucial.
However, the amount of effort YOU put into closing the deal is equally vital for your success.
If you are not willing to put in enough work, then all of your sales efforts could go down the drain.
Here are some tips that will ensure you close affiliate offers quickly, and effectively.
Maximize Your Contact Opportunities
Some affiliate marketers fail because they do not take advantage of every possible avenue open to them.
The easiest way to bring attention back to yourself, and your product or service, is by phoning them up, or initiating contact using a personalized email.
You might think that contacting a prospect repeatedly would border on becoming annoying, but checking up on how things are going shows how much investment you have in the customer to make this sale.
Ask The Right Questions
It is how well you can get your customers to reveal what they really want that will lead you to close the sale.
Therefore, asking them questions about how they envision their lives in five years, or how much money they would like to make, can often build rapport and an insight to the type of products and services that could help them.
If you are lucky, these questions will lead them to take up your offer!
Boost Your Confidence Levels
Your customers might be willing to listen to how you can help them, but too much hesitation on your part will lead them to think that they are wasting their time.
To avoid this, boost your confidence levels before you approach them again.
Do not hesitate to mention how other people who bought similar products or services benefited from it.
Stop Being Negative About Competition
You cannot always expect potential customers to look at how a product is superior than its competitors’.
If you want them to focus on how your product or service outperforms the competition, ask leading questions about how they felt about what they saw and heard of the competition’s product or service.
By doing so, you will have a better chance of getting them to consider how these factors maybe similar to how they imagine your product or service would be!
Questions based around product comparisons, the benefits and added value can sway a customer to choose what you are offering.
This has worked time and time again for us!
Keep Your Focus On The Objectives
Remember that having a goal in mind is the only way for you to know whether you are successful in closing the sale quickly.
Do not just focus on how much time it will take before this happens because customers do not always think the same way as you do.
Make sure that at least one of your goals is how quick you can get them into making a decision favorable towards your idea, concept, or product.
Stay focused at all times, this is how to close a sale quickly and efficiently.
Best Strategies To Close Sales
Sales is the process of identifying and solving a prospects problems.
That’s not the definition of sales you were looking for, was it?
This is because almost everything taught about sales is wrong.
You aren’t supposed to “sell” or “hard sell” a prospect or lead.
Your job is to simply help the prospect bridge the gap between where they are now to where they want to be, and what I’m going to walk you through, is a way to do this while receiving virtually zero objections.
In fact, the way I teach you to sell will literally have your leads and prospects begging you for your products and services.
Because, it’s better then selling.
It’s important to know a few other facts about sales as well, before you actively start selling and closing deals.
- The product or service you’re offering is not important. Why not? Your audience doesn’t care about the product or service. In sales, your prospect only cares about how the product or services will get them the results they want. As well, your prospect only cares about how your product or service will eliminate their problems. Almost always, the majority of the “benefits” and “advantages” of your product fall away as the prospect truly only cares about what results they can achieve.
- Closing a customer or prospect comes down to 1 main factor. What is the prospects perception of certainty they’ll get the results they want? Read that again. The “prospects perception” is key here. Your prospect MUST have the perception of certainty – otherwise they won’t buy. You can offer deals, discounts, and anything else under the sun. It doesn’t matter. They must believe within their own mind, that they are going to truly get results. If you understand how to put that perception in your prospect or leads mind they will buy every single time.
- Your job is not to explain. Your job is to ask questions. By asking clarifying questions, you’ll be able to lead your prospect to lead themselves into buying your product. This new tip or strategy is why we’re here together in the first place. So without wasting any more time…
Want to learn how YOU can close sales more efficiently?
Join our community below – and we’ll guide you through the steps to achieve this!
How To Start A Sales Call
People are often afraid or anxious about how to start a sales call.
In reality, this should be the most natural and relaxed part of the call.
The reason for why it should be so easy, is because you should start a sales call how you start any other conversation.
“Hey, how’s it going?” is a true and tested formula to start off any conversation.
Most “sales gurus” proclaim you have to have some sort of “special introduction” and that’s a load of bull.
You see, if you truly want to resonate with people and build rapport – you have to sound natural and sincere.
I’ve been teaching people how to close a sale online for well over a decade in this fashion, and it has literally worked every single time.
If you have a good quality sales lead, and follow the rest of this sales strategy guide, you can sell anything to anyone.
If you want to learn how to close more deals even faster, or you want to start a sales call without anxiety, be more natural!
The more you are yourself, the more people will trust you.
Because here’s another sales secret… People sense bullshit. People can sense when you’re being fake in sales.
People know when you’re not being yourself.
Especially after you’ve been in business for so long, I can tell if I’m being sold within 10 seconds of talking with someone.
Other people can too. This is why you’ll want to be yourself and just act and talk as you normally do.
This is the true and tested fastest way to building REAL rapport.
Closing Sales Using Clarifying Questions
This is the first and most important sales strategy you’ll ever use in your life.
After learning how to use clarifying questions in sales, I literally saw 100X more profits almost instantly.
You’ll find that if you truly want to close deals, these clarifying questions are the easiest way to get there.
So let’s first answer the question, what are clarifying questions and why do they matter?
Clarifying questions are specific questions that are asked in a way to get specific responses back.
In other words, you can get your prospect to both identify their own problems, and to identify that you have the solutions to those problems. Here’s how that works…
Let’s imagine I’m talking to an advertising agency on a sales call.
Of course I want to build rapport with them and learn more about why they scheduled the call in the first place. As well, it’s important that I ask more specific and clarifying questions as they tell me about themselves.
For example, when a prospect tells me about how they have trouble getting qualified leads I can ask questions to clarify and identify further why they’re having that specific problem.
“So tell me, why do you think you guys have been seeing this as an issue?”
Once you’ve identified the true problem that a prospect is facing, you need to begin asking clarifying questions to help your prospect identify the solutions to those problems.
These questions should be asked in a way so that when they’re answered, the answer leads to your product or service. Here’s an example of this…
“So, do you think if you were able to get more qualified leads, your profit would start increasing since you’re getting more leads?”
They of course would answer yes, and then you can ask another clarifying question that leads to your service or product being the answer.
“Do you think if we helped you get those qualified leads, you’d like that?”
They answer yes.
Do you see what just happened?
You didn’t have to tell or sell the prospect anything, and they said “yes” that they want your help and services.
This is why and how clarifying questions allow you to be able to sell better than any other selling strategy on the planet.
By asking clarifying questions, you enable yourself to be able to have your prospects literally sell themselves!
They sell themselves LITERALLY.
This is how to sell without pressure.
This is how to sell without objections.
Use it! Now instead of you having to ask yourself, “How can I close more sales?“ you can ask, “How can I upsell every closed sale?” (This increases profit even more)
How To Close A Sale Without Being Pushy
The number one problem for inexperienced sales people is how to close a sale.
Sales people, such as affiliate marketers, are usually timid and afraid of being too pushy, so they don’t ask the tough questions which could result in making the sale.
The reason why people shy away from closing is due to how they have been taught how to sell.
They were taught that you must first establish rapport with your customer, learn about their needs and present products or services that will fill those needs.
All this is before you even mention how much money anything costs!
How silly does that sound?
No wonder it can take months just to land a prospective lead.
When You Are Taught To Sell That Way, It’s Always A Game Of ‘Catch-Up’
The problem with how to close a sale is how you were taught how to sell
It didn’t take into account how the prospect feels about what you are selling and how much they really need it.
They make it sound like all customers are eager to buy your product or service when in reality they are not.
That’s why you have to be proactive in clinching the sale!
People will always feel more comfortable buying something if they ask for help when they need it, even if that help is in the form of an investment in their future security or peace of mind.
These few tips should help you to avoid closing sales without been too pushy.
Try and find the right balance without shying away from the tough questions!
Do Not Fear Closing A Sale
The closing of a sales pitch is also one of the parts of sales that people fear most.
THE FEARED CLOSE
People are afraid of rejection and hearing the word no.
People are also afraid of not getting the money they need from each sale as well.
This is why I’ve perfected the perfect way to help anyone learn how to close a sales pitch easily.
Again, this will be a natural transition that feels normal and is very “zero pressure”.
This works as well if you’re learning how to close high ticket sales or are learning how to close a high ticket client.
If you want to close a sales pitch with ease, do just this.
Ask another clarifying question!
Once you’ve gone through and have identified with the prospect:
1. The problems they have.
2. Why your offer is the solution to those problems.
You want to ask, “Do you think that everything we went through makes sense, and sounds good to you?” They say, Yes… You say, “Great, glad to hear we’re definitely on the same page. It seems like we have a plan then, do you want to work with us?” Then they say Yes (or no) and you say, “Great! Let’s get you paid through so we can get you started right away today.”
Then you ask for their credit card info, have them sign up, etc.
It’s literally that easy to close out a sale.
While being the head sales consultant with Frank Kern, this is the exact methodology and speech I used to close over 100 clients at $8,600 a piece. Yes, you read that right.
During this close, you want to be as natural and genuine as possible.
The main sales strategy you’re using, is to ask clarifying questions which lead to the conversation moving forward.
That’s all you have to do.
It’s one of the most natural ways to sell anyone.
This sales tip and sales strategy is in fact used by Frank Kern himself.
So, do you think it works? 🙂
How To Close A Sales Email
Since you’re here reading our how to close a sales guide , I’m going to assume that you are an individual looking for ways to grow your business through better selling skills, or just want some guidance on how to do things right.
So, how do you close a sales email?
You can’t just list down all of the benefits of what you’re offering, then just say “so let’s talk” at the very bottom without any context whatsoever!
How will your email subscribers know how much value your product or service can offer them?
That is why it’s important how you end your emails.
You have to make it as clear as how you started them, which is to be personal, engaging and make it clear what it is you are offering and the value to them.
And how do you do that?
If you’re new to closing your sales via email marketing campaigns , then let me break down how you should come up with a solid ending for all of your emails.
This way, no matter what type of business model or service you have, customers will know exactly how much they can gain from buying from you and not feel like they’re wasting their money.
Here are 4 ways to ensuring your closing email can maximize conversions:
- You can always preview what your newsletter will look like once it’s sent out to your subscribers. Sending it to yourself first, or to a friend, will give you some initial feedback that may offer an insight into any tweaks or changes that are needed.
- Make sure your email content is well-written. If your writing skills are below par, you can use a copywriting tool, take a course, or ask somebody who is!
- Add variety! Email copy can be too repetitive for your readers. Mixing it up (but staying on point) will help keep your readers engaged.
- Encourage your readers to take action. Don’t just ramble and expect people to buy from you! Be explicit and direct about what they should be doing. You should be using very clear call-to-actions!
How To Close A Sale On The Phone
Getting paid for your affiliate marketing business will require closing sales, and that can include picking up the phone and talking this through with prospective leads.
Learning just how to close a sale on the phone is one of the most common questions asked by our community. (click here to become a member)
When closing a sale on the phone, it’s good to remember why you are selling in the first place…!
Stick to the product or service you are offering and avoid going off-topic too much.
Be clear and concise will lead to rapport, trust and building a relationship between you and the client.
You see, closing is not rocket science .
It’s simply closing off an open transaction between two parties; buyer and seller.
And like any transaction, both parties want to feel they got themselves a fair deal.
So closing is about closing the deal fairly with both parties feeling like they’ve gotten something out of it (and ideally got more than what was expected).
People aren’t usually fearful of closing because it seems like changing their minds might end up costing them money or whatever that initial ‘thing’ was that made them interested enough to converse further.
But even though affiliate marketers are selling an opportunity (an opportunity to make money), closing is not about changing their minds or manipulating them into closing.
It’s simply closing the potential opportunity, with the commission/payment being the closing price.
So, when speaking to leads, stay calm, be patient and stick to your outline of what you are offering them.
Mention all the benefits the product or service can offer them…and more, without been too pushy (see above)
This is the key on how to close a sale on the phone properly.
How To Close A Sale Examples
Next we would like to show you some examples on how to close sales.
Closing a sale can be one of the hardest challenges you may face, but it does not have to be like that!
Here are a few examples, that can be used in person, by email or over the phone.
It doesn’t matter because the principles are the same.
- If you have any questions, please feel free to email/call/meet me anytime
- Can we set up an initial meeting?
- As we discussed on the phone, I would like to meet you in person and discuss further details. We can also show you some of our work and get your feedback.
- Is there anything else we should go over?
- I think we covered everything, is there any other questions you have for me?
- It was a pleasure speaking with you today
- Great! As this concludes our talk, I would like to thank you again for taking the time to speak with me today.
- If there are no more questions, let’s talk about the next steps.
- Can we schedule a quick follow-up meeting?
Of course some of these questions are more preferred to the type of contact you have, be that a client, customer, subscriber – or even a friend by phone and by email, or video.
We have used all of these closing sale examples throughout our business ventures, and we’re sure you will increase your conversion rates and build trust with your audience using these techniques.
What To Do After Closing A Sale
You know what’s more important than closing a sale?
Keeping a customer satisfied and happy.
What happens after a sale is more important for 2 reasons:
1. You keep customers longer and build customer loyalty.
2. You reduce the chance of sales refunds and sales charge-backs.
It’s a well known fact that the cost of acquiring a customer is MULTIPLE times more than the cost to keep a customer.
This is why you will want to make sure you follow the next few tips on how to keep and retain a sales client after closing.
Once a lead has paid to become a customer, you want to do a variety of important things such as:
A. Congratulate the customer, and also give them a free surprise bonus for working with you. What this does is enhance their feelings of trust and gratification with your business.
B. Onboard the customer. This could mean you get the customer onto an on-boarding call with a customer service agent, or this could mean you walk them through a back office they get access to.
C. Follow up the next day or week to ensure the customer is happy and enjoying what they received. People often need support to keep their confidence high with any company they work with.
If you continue following up with each customer on a regular basis, you’ll retain the majority of your clients while also building their faith with your brand even deeper.
Now, there is even more you can do to increase profits that much further.
You can actually upsell / downsell / resell already sold customers!
Yes, you can do these even with high ticket sales clients as well.
So we’re going to cover next, how to close already closed clients – for a second time!
Cross Selling Strategies
Congratulations! You just closed a client and earned some great profit for doing so.
Now the challenge is, what to do next?
You of course want to deliver on all promises and expectations made to the client you just closed.
You should be making sure to follow up and continue building a genuine relationship with each customer closed.
If you want to truly scale your business with sales then you will want to up-sell each newly closed client.
Within a week to month or so you will want to reach out to the closed client to see how things are going for them.
If and only if you are dealing with a happy customer who is genuinely loving the product or service they’ve purchased, then you’ll want to proceed to seeing what other ways you can service them.
Again on this “upselling sales call” you’ll want to make sure you’re simply asking clarifying questions to identify any further needs your customer has.
Then of course, you ask more clarifying questions that lead to your customer telling you if they want to invest in solving any of these additional needs.
You can down sell already sold customers as well, instead of just up-selling them.
Sometimes a customer or client needs a smaller additional package or service alongside the main offer they invested in.
Overall your strategy should always be to continue serving your customers in as many possible ways as is possible.
This ensures you grow the life time value of your customers with a sales strategy that’s effective.
More profit is produced, and this enables you to continue serving customers even better!
Looking to learn about cross-selling strategies, and a lot more?
Join our FREE club, and we’ll take you on a journey to improve this side of your business.
Closing Affiliate Sales: Final Verdict
When you run through hundreds of sales calls over time you’ll develop your skills.
Your newly added and improved sales skills with enable you to get higher sales conversion rates.
The additional conversions create more profit for the company which then will fuel the overall sales marketing strategy to continue growing and developing.
It’s your job to continue becoming better at sales as you run through more sales calls.
Your sales strategy after improving your sales skills should look like this…
- Learn how to raise your sales prices overtime. As you become better at closing and of course want more profits, it’s best to raise your sales prices.
- Improve your sales follow up communication with clients. The better you become with follow up, the more customer retention you will have.
- The best marketing sales strategy is one that is natural and real. People can feel how you care or don’t care about them and what they’re saying. Truly act like you care, because you should!
We hoped you got much wisdom and tips from this article “5 Best Tips On How To Close The Sale”
We are always here if you have any questions.
Or simply post them in the comments section below, even if its just to say hello 🙂
With our kindest regards,
Jon Weberg & Richard Weberg