Testimonial software is an essential tool for marketers and small business owners looking to take their company to the next level.
With the right software, it is possible for small businesses to integrate testimonials into their marketing campaign with ease.
Using the best testimonial software, marketers and business owners are not only able to collect reviews from satisfied customers, but also have a way of soliciting feedback from prospects.
Using testimonial software is a automated method of increasing customer engagement to provide feedback and real testimonials.
Are Testimonials Effective?
It does not matter what type of business you have, testimonials are one of the most powerful marketing tools used in advertising and sales.
They have been used for decades to support product claims and enhance consumer confidence.
Consumers rely on the opinions of others when making decisions about what products to purchase and services to sign up for.
One survey revealed that over 75% of the people polled believed that video testimonials had the highest impact on their purchasing decisions.
It is becoming extremely clear especially with millennials that customer reviews and video testimonials are truly influencing their buying habits.
Millennials are immersed in tech, and use all of the apps on their phones and can search out businesses testimonials and reviews on the fly, wherever they are.
With so many task at hand for businesses to do each day in order to be profitable, it is making more and more sense to find more automation to help limitless resources to procuring customer reviews, and that is where the best testimonial software can help.
Go ahead and give it a try!
Do Testimonials Actually Work?
The answer of course, is ABSOLUTELY YES!
There are millions of searches done online every single day from consumers searching out product reviews and testimonials.
There is a reason all of the major eCommerce sites like Amazon, Walmart, Home Depot, and etc, all have online reviews, ratings and testimonials for products on their marketplaces.
Because they just work!
And now more than ever before, customer video testimonials are popping up on these major retailers sites and everywhere else online.
The use of video is exploding in digital marketing, and savvy consumers are using video more and more to share testimonials about products and services.
Here is one as an example we found on Amazon:
Benefits Of Using Testimonial Software
- Encourages customers to leave reviews and testimonials without asking for them
- Testimonial software can automate the process
- Save your business time and money in the collection of testimonials
- Customer Video testimonials will enhance your video marketing automation efforts on platforms such as YouTube
Think about this as one example: You have a business in the town you live in, and there are multiple competing businesses that offer the same service as you.
Each of you have a website online and are promoting to your local business audience through local SEO targeting.
However, one of your competitors has on their website several very positive video testimonials from well known people in your town, who have used their services.
You do not collect testimonials; so now when people search out services like you offer, they stumble upon your business website and the competitor who has the video testimonials.
Now, who do you think the potential customers are most likely going to purchase from?
What Can Video Testimonials Do For Your Business?
- Increase customer engagement & sales
- Build brand trust and loyalty fast
- Free Advertising – Testimonials are easily shared on social media (Especially Video)
- Testimonials are powerful when used in in conjunction with paid advertising
- Marketers and businesses can make more sales from injecting video testimonials into their online presentations
Research shows that 88% of consumers trust Testimonials and reviews that they find online just as much as personal recommendations.
Most consumers do factor customer reviews into their buying decisions.
Look at this image from a study, provided by Fanandfuel.com
3% of people don’t care. Obviously the other 97% do care.
Video Testimonials Are Influential
With over 2 billion hours of video watched everyday online, many companies are choosing to use video testimonials instead of traditional written ones because they want to engage their audience more and get them excited about their products and services.
Video marketing has now became heavily mainstream across all social networks.
As a result, there have been some new developments in the field of video testimonials.
Best Testimonial Software
There is a new, innovative type of testimonial software on the market for those looking to automate the production of testimonials and reviews for their business.
Through using this new testimonial generator software your customers can create video testimonials automatically for your company that will promote your business and engage with prospective customers more than ever before.
This video testimonial generator software is a prolific marketer’s tool which takes the hassle out of surveying customers by giving them a chance to speak from their own experiences.
No longer will you have to spend hours, weeks, or even months surveying clients about their opinions on your product.
You can set up a free account to get started now using it.
Automate The Testimonial Gathering Process By Using Software
The video testimonial generator software features a super user-friendly interface and can be implemented in a matter of minutes directly by the customer or user.
This will help automate your businesses collection of powerful video testimonials.
Click here to learn more now. >>> Video Testimonial Generator
We hoped this article on the Best Testimonial Software gave you more insight into the impact testimonials and reviews can have on your business, and how using software like this can save your business time and money and increase your bottom line.
If you ever have any questions, don’t hesitate to post them in the comments section below or just say hello.
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Richard And John Weberg
Don’t make these digital marketing mistakes.