Top 4 Email List Softwares for Ecommerce

Ecommerce websites are always looking for new ways to expand customer outreach and increase their sales. One way that companies, like yours, can do this is to implement email list software’s into their marketing strategies.

Top email list software’s provide ecommerce businesses with the ability to automate many aspects of their business and reach their leads and customers with tailored messaging and content. This is crucial considering that your average customer will number in the thousands over time.

There are plenty of email list software’s for Ecommerce. They range from their cost, and features to the level of customization. As a result, make sure and consider your business as a whole before choosing the best option for you and your business. You want to pick the top one that is right for you.

Top 4 Email List Software’s for Ecommerce

1. SendShark

We will start first with SendShark as it is one of the most inexpensive best email list software’s to use, however it does not have as many features available as some of our other top recommendations.

SendShark Pros

  1. Inexpensive – only $25.00 monthly for up to 50,000 email subscribers
  2. Page builder included – you can create lead capture and landing pages/templates available
  3. Unlimited email sends at no additional cost
  4. Excellent customer support
  5. Unlimited campaigns
  6. Affiliate marketing approved – some email software like MailChimp do not allow affiliate marketers. (The sending of affiliate links in emails)
  7. Good email deliverability
  8. Beginner friendly – one of the easiest to use out of the box
  9. Free account migration service if you want to switch to them
  10. Helpful instructional videos
  11. Easy to broadcast emails to entire list

SendShark Cons

  1. Limited email templates
  2. List hygiene – cleaning of list is difficult – getting rid of non openers and unsubscribes
  3. Very limited email list segmentation
  4. Very limited stats function – there is no detailed reporting
  5. Limited test function of emails before sending
  6. Does not collect geographical information, type of subscription or much referrer data automatically
  7. Very limited integrations
  8. Very limited automation’s for work flow

All in all it is a great email list software to use for ecommerce especially for beginners and affiliate marketers, but is lacking in many of the advanced features other email software companies have that enable you to really focus your email marketing to increase sales from existing customers.


2. GetResponse

GetResponse is next on our list of top email list software’s for Ecommerce. GetResponse has been in business for over 20 years and has over 350,000 customers worldwide. They are surely one of the best we use.

GetResponse Pros

  1. Inexpensive to get started – they have a 30 true free trial, no credit card required. (plans available after that vary according to your needs, and list growth)
  2. 26 languages available for their platform
  3. Over 125 integrations possible
  4. Very detailed stats reporting
  5. Full testing functions of email sends, including a live preview
  6. Global mapping to see exactly where your leads are located
  7. Live view of opens and clicks – you can literally watch live after you send an email where people are opening your emails at in the world and who is clicking on your links. (We love this feature)
  8. Full List hygiene available
  9. Drag-and-drop Page builder and funnel builder included/hundreds of templates available
  10. Complete segmentation function based on tagging
  11. Collects geographical and referral information automatically
  12. Excellent customer support
  13. Good email deliverability
  14. Affiliate marketing approved
  15. Free account migration service if you want to switch to them
  16. GetResponse has tutorials & learning center
  17. Easy to broadcast emails to entire list

GetResponse Cons

  1. Longer learning curve, as has more bells and whistles
  2. More expensive in the long run, as many email software companies do, as your email list grows you pay more.
  3. Navigation is not as great, takes a bit to get the hang of where all the functions are located.

GetResponse is a really great email software company that has pretty much all of the features you would want. The biggest con with them is getting use to their navigation, and how to move around in your back office to the functions you want to use. But once you get the hang of it, you will love them.


3. Active Campaign

Active Campaign is without a doubt one of the most comprehensive effective email software tools out there for ecommerce. Active Campaign has 150,000 customers in more than 170 different countries.

Active Campaign Pros

  1. Very affordable in the beginning considering all of the features you get (starting at $9 for up to 500 subscribers, plans available after that vary according to your needs, and list growth)
  2. Best automation features of all the software we’ve used -over 600 potential automation’s
  3. 870+ Integrations available
  4. Excellent builder for forms, emails and automation’s
  5. Complete list segmentation features, as well: Trigger emails based on purchase. Or site visits. Or engagement. Automatically send emails when your contacts are most interested. Active Campaign has the ability to heavily segment your contacts and target only the specific ones you want to talk to.
  6. Very detailed stats reporting
  7. Excellent customer support
  8. Free account migration service if you want to switch to them
  9. Good email deliverability
  10. Page builder included – you can create lead capture and landing pages/templates available
  11. Available in 6 languages
  12. Full testing functions of email sends
  13. Full List hygiene available – Active campaign only charges you based on active list size, not on dormant subscribers.
  14. Visual workflow builder
  15. Active Campaign has tutorials & learning center

Active Campaign Cons

  1. Per list size growth Active Campaign is the most expensive
  2. Their interface can be a bit slow to navigate
  3. A bit difficult to broadcast an email to all of your email list at once. Active Campaign is a full CRM and tag-based email service. However, if you want to send a campaign broadcast you still need to use a list. You can’t send it to people with a tag across multiple lists. The workaround is that you create 1 master list with all your contacts as a base list, and create a segment of people with a certain tag who are on that list. Then it is a lot easier to send a broadcast.
  4. Longer learning curve because of the tons of features available
  5. Reporting – Despite being fairly comprehensive and providing insights on sales/goal conversions, Active Campaign’s reporting is quite crowded and can be difficult to navigate at times.

Although there is even a bigger learning curve when using Active Campaign, everyone should be able to eventually master the ins and outs of this software platform and achieve great results. Because they have so many features, workflows and automation’s, you will be able to connect with your audience faster and on a much deeper level, which will lead to many more sales and customers.

FIND OUT MORE ABOUT Active Campaign<<

4. Benchmark Email

Another wonderful option is Benchmark Email, because its prices are affordable for everything that you’re going to get. They are not as complex in their offerings such as Active Campaign or GetResponse, more on the line of SendShark. But it still has a robust set of features that let you create beautiful emails and set up automatic sequences of emails to better engage leads and customers.

Benchmark Email Pros

  1. Inexpensive pricing to get started, they even have a free plan for you to basically kick the tires
  2. Very beginner and user friendly – Straightforward user interface
  3. Hundreds of integrations available
  4. Very Responsive email templates
  5. Full drag and drop email builder that is easy to use
  6. Robust A/B testing features
  7. Benchmark’s Inbox Checker allows you to view your email in different email environments before sending – no broken images or render issues here.
  8. Send automated email series that are triggered by website and email engagement.
  9. Full list hygiene
  10. Detailed stats reporting
  11. Full video learning tutorials – Plus In-app help messages
  12. Good customer support
  13. Drag-and-drop Page builder included/templates available

Benchmark Email Cons

  1. No advanced segmentation
  2. Email deliverability can be rocky at times
  3. Lacking advanced automation
  4. Sometimes there is long delays in receiving test emails.

Benchmark Email focuses on making complex tasks easy, so it’s a good solution for inexperienced marketers, especially ones who have never used email marketing services before. Benchmark Email also excels when it comes to email creation functionality. It also has a robust set of contact management features, but its segmentation options are a bit lacking.

FIND OUT MORE ABOUT Benchmark Email<<


The way businesses do marketing has dramatically changed, and customer engagement has become even more important. The most powerful marketing tool any ecommerce business should invest in is Email List Software’s. What’s terrific about email marketing is how it can offer a personal touch to how online businesses communicate with their customers and leads..

Building like, know and trust is the key to turning leads into sales!

Learn about the best email marketing softwares for ecommerce here

Learn more about what is Sendshark here

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