In this article, we will be discussing social media platforms and how you can identify which ones will be the best for your type of business and making money online. While every social media platform has its own benefits or perks for a business or entrepreneur to take advantage of, there are some that may not work very well for you and what you are selling.
Technology and cellular phones have turned social media platforms into colossal giants, everybody is using them and for many different purposes. If you have not heard of Facebook by now, you most likely are part of an Amazon tribe living in the rain forest, even then, who knows, maybe they have heard of Facebook by now as well..lol
Many different types of social media platforms exist in a variety of forms, and it seems like every few months now there is another one on the rise.
Point being social media platforms are everywhere and lots of companies and entrepreneurs are using them in some way for business and making money through online means.
What we always get asked as online marketers is..
Which social media platform is the best for business & making money online?
Now, that is a real can of worms, because they all are in some way..There is no one-size-fits-all way to categorize social media and say which one is the top dog “The absolute Best” for business and making money online. Each social media platform attracts different demographics of people.
What we always tell people who ask us this question, is to choose from one of the largest Social media sites and master it. Focus on one, do not try and master 5 at one time, it is too time consuming and you will dilute your efforts.
None of the social media platforms are going to help you get more customers unless you do the work needed to build a targeted audience.
You will need to be active daily interacting with people on any social media platform, otherwise you will not build an engaged audience who wants to buy your offerings. You need to build — like, know, and trust through active engagement with your audience.
So choose one of the largest social media platforms, and build a loyal tribe of followers, and then later, add another one and so on. As your tribes will build more on autopilot on the others, because your loyal following almost always uses more than one form of social media.
Some of the Largest & Most Popular Social Media Platforms.
1. Facebook – 2.74 Billion Active Users
Facebook is the undisputed largest of all social media platforms. Despite its immense popularity, Facebook is not the most visited website in the world. Somewhat surprisingly, its 25.5 billion monthly visits are bested by YouTube’s 34.6 billion and totally eclipsed by Google’s 92.5 billion. In the US, 73% of all Facebook users log in on a daily basis. 93% use Facebook weekly, and 98% log in at least once a month.
2. YouTube – 2.291 Billion Active Users
There are over 1 billion hours of video watched on YouTube everyday. YouTube is also really a search engine, and only second to Google. Almost three-quarters (74%) of all adults in the US use YouTube. Facebook comes in second at 68% and Instagram is third with 40%.
3. Instagram – 1.221 Billion Active Users
Instagram is an immensely popular platform for B2C marketing, with more than 70% of US businesses actively using it as a marketing channel. Instagram offers incredible engagement rates in comparison to Facebook, its largest similar competitor.
4. Linkedin – 756 Million Active Users
LinkedIn targets a specific group of users ‒ the professional & business community. LinkedIn is a platform mainly built for working professionals and those looking to build their network.This social media site also attracts a lot of network & MLM marketers as well as people who are involved in the make money online opportunity niche. B2B can do very well here. More Linkedin Statistics.
5. TikTok – 689 Million Active Users
TikTok still has a ways to go to catch up with its competitors in terms of the breadth of its demographic reach. In the United States, 47% of the platform’s user base is between the ages of 10 and 29. So you need to understand who buys your products or services. TikTok is one of the most downloaded apps in the world.
6. Pinterest – 442 Million Active Users
The image-sharing platform saw a record growth year in 2020, gaining more than 100 million new monthly active users between January and December. As of January 2021, the vast majority (roughly 23%) of the social media platform’s users are in the US. The next closest country is Germany which accounts for a mere 3.9%. France is third with 2.7%
7. Reddit – 430 Million Active Users
Reddit thrives in the US, where 25% of the country’s adults actively use the platform to read and share information. Reddit.com is currently ranked as the US most popular website and boasts an average visit duration of 20.06 whopping minutes – much longer than Amazon, Wikipedia, Yahoo, Twitter, and eBay.
8. Twitter – 350 Million Active Users
187 million users access Twitter daily. 80% of them are not based in the US. 57.1% of users are between 25 and 49 years old. Twitter users are predominantly men. While other social networking sites such as Instagram or LinkedIn report more equal distribution, with 51% and 43% share of female users, respectively. For more Twitter stats click here.
For more detailed statistical information on the most popular and largest social media platforms, please visit this article by – DreamGrow.com
How to choose the best social media platforms for your business.
These statistics above and through the additional links we provided, will help you identify which social media platforms will be best for your business and what you are selling.
As an example, if you are a musician looking for massive exposure, you would most likely want to use a video platform as one of your main outlets for attracting new raving fans and customers. So the question you should ask yourself then is “Which of the social media sites would be best for this?”
Most likely from the statistical data, a site like Linkedin would not be a platform you would ever choose for promoting your self as an musician..Just like if your a network marketer, you probably are not going to use TikTok…Make sense?
It all comes down to..
Knowing your audience & who is most likely to buy what you are selling.
Where are you most likely going to find your target audience, and where do they hang out? This is the question you need to answer, and the more you pinpoint the answer, the better results you will get marketing with any social media platform that you use.
Grow Your Target Audience.
Once you have identified which social media platform that your targeted audience hangs out at the most, it is time to get to work growing your tribe there.
This will not happen over night or by accident, and it would be in your best interest to take a course on doing so, that is specific to the social media site you choose. This will save you much time and energy, as learning from someone who has already mastered one of these platforms is the best way to learn how to do this.
It all about getting your target audience to engage with you or your business, there are many nuances to each social media site and how you go about creating this engagement. They do not all work the same.
So having an expert teach you will help you get the results you desire much faster.
Best Social Media Marketing Courses.
Knowing as much as possible about a platform before you start promoting your brand on it is absolutely critical to social media marketing success.
Different functions and features make certain platforms more advantages for one business versus another. At the same time, each platforms also attracts specific audience demographics.
More and more people are plugging into social media platforms everyday, and they are relying upon them not only for the connections they make with family and friends, but they are now turning to them more than ever for recommendations for buying all kinds of products and services online. So It is vital that as a business owner or entrepreneur you become very savvy with marketing on social media platforms very quickly.
Who would you rather buy from, a strange website, or one that you got to know, like and trust? My son John Weberg and marketing partner always says, “People do not buy from websites, they buy from people.”
So choose the best social media platforms for your type of business, and get on it, master it, and start building your tribe and making more money..
We really hope this article has been extremely helpful to you. If you have any questions, don’t hesitate to post them in the comments section below or just say hello 🙂
Your Friends And Partners
Richard And John Weberg