Turning your website visitors into customers is not an easy task.
User attention is a valuable asset. But unless you sell advertising on your website, your job doesn’t stop at keeping your visitors entertained with free content. You must build a streamlined experience that leads customers to the information, products and service they want from your business.
An often overlooked part of this process is providing information, and the easiest way to do that is with quality blog content. Blogs are an easy and fun way to convert leads and add value to existing customers.
As SugarMarket explains, “Content marketing is about delivering value while paving the way for the sale.” Remember, “It’s very rare that a first-time visitor of your blog will immediately buy your product. But it does happen. Thus, instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel – so you don’t lose them.”
Here are 5 ways to write online blog content that makes your visitors want to become your customers.
There are countless strategies for generating fresh and engaging blog content that leads to sales. Here are 9 of the basic terms and strategies successful bloggers use to create successful content marketing:
Call To Action
Be intentional about directing your customers through your sales funnel by including simple, clear calls-to-action that lead them along the process.
Offer access to downloadable or higher quality versions of your blog content in exchange for customer info.
Give away exclusive content or other valuable information for free in exchange for your customer’s contact info. A simple landing page that explains your product or service with an e-mail sign-up form will connect you with new leads who are interested in more of what you have to offer.
Email Drip Courses
Break down a course or how-to-guide into a regular email series that will add value to your customers’ daily life.
Remarketing or Retargeting
Consider using any of the dozens of great apps and analytics to retarget campaigns to new audiences using existing insights.
Leverage a high value product at low or no costs for a limited time, calling your audience to act now or miss an incredible opportunity.
Engineering as Marketing
A term coined by DuckDuckGo founder in his book Traction, the goal is to Innovate and engineer apps and services that make your customer’s lives easier.
For example, if your users are social media influencers, a free built-in app that edits their photos could save them a lot of time. It may be a small inconvenience for you to create, but it could make a huge difference in their future spending decisions.
As your audience grows, remember to capture emails and create newsletters for content marketing that updates customers regularly with valuable information and offers.
Give your readers valuable information and networking opportunities by providing an in-depth webinar featuring experts, leaders and potential leads
4 Quick Tips To Remember While Blogging
- Always provide valuable info about your industry, products and services, stay on topic and stay in your lane!
- Build anticipation by rolling out new products and services with exclusive details in your blogs!
- Incentivize engagement and participation with user generated content and memes!
- Promote successful customer experiences via testimonials and customer spotlights!
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We really hope this article has been extremely helpful to you. If you have any questions, don’t hesitate to post them in the comments section below or just say hello 🙂
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