The Internet is filled with digital marketing tips. But not all advice is good advice. Since every business operates differently, when it comes to marketing, not every rule is universal.
Whether you are branding a new product, reviving an old favorite, or sending an updated message to customers, there are some marketing principles that everyone can apply to their online business. Here are three top digital marketing tips to take your online business to the next level.
Your customers will always appreciate the extra effort it takes to surprise them with a unique marketing initiative. As long as you aren’t annoying or invasive, you will stand out from the crowd with creative campaigns and touch points that make your brand feel like a tangible part of your customers’ everyday lives.
Whether you are using social media posts, email messages, or traditional advertising to reach your audience, always look for ways to stand apart from your competitors. Do market research and focus on groups to find out where your customers’ attention is flowing. By understanding your audience, you can move quickly and strategically to deliver value in their favorite digital spaces.
The charm you generate by executing a pleasantly surprising digital campaign will stick with your customers to create brand affinity that goes beyond your products and services.
Customers respect consistency. It means they can trust your brand to deliver products and services over time, which creates the opportunity for a genuine relationship with your brand.
While constant ads can seem annoying to our conscious minds, our subconscious exposure to advertising and other marketing communications will build the momentum needed to push your business over the edge.
Research, led by cognitive scientist Mark Changizi of Rensselaer Polytechnic Institute states, “direct exposure to repeated ads initially increases a consumer’s preference for promoted products, and the most effective advertisements are the ones consumers don’t even realize they have seen.”
Science Daily explains, “Changizi’s research suggests that such advertising tactics work because they tap into our unconscious mechanisms for optimal preferences, hijacking them for selling a company’s products. ‘The research could hold potential for marketers interested in optimizing their advertising for the human mind,’ Changizi says.”
Influencer culture is not a fad. All of the power that used to be centralized among a few large media companies has poured down to the masses, making it possible for anyone to reach a large audience if they know what they’re doing.
An influencer is defined by Wired as, “someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, or LinkedIn.
Influencers are now more trusted by brands and customers than celebrity endorsers, because their niche reach is far more efficient than mass marketing.
Are You Ready To Become A Digital Marketing Master?
Get started on your journey now and gain the confidence that comes with being an EMoneyPeep!
EMoneyPeeps provides you with the tools and support to turn your business into a digital powerhouse in no time. Trust the experts of online entrepreneurship to provide detailed instructions and a personal touch as they mold you into a master of digital marketing. Remember, Your success is our obsession!
We really hope this article has been extremely helpful to you. If you have any questions, don’t hesitate to post them in the comments section below or just say hello 🙂
Your Friends And Partners
Richard And John Weberg